kearleyandcompany.blogspot.com
Kearley and Company: Say No to #TheDress: When Brands Should Stay Quiet
http://kearleyandcompany.blogspot.com/2015/03/say-no-to-thedress-when-brands-should.html
Monday, March 2, 2015. Say No to #TheDress: When Brands Should Stay Quiet. If you are a internet-using human being with eyes and ears then you likely have discussed #TheDress with someone you know. And as a result, you may or may not like that person anymore depending on whether they say blue and black or white and gold. You know who I didn't want to talk about it with? These are all legitimately deranged. Febreze is even over here trying to join the party a full 24 hours later. What Is. Happening. Oreo ...
kearleyandcompany.blogspot.com
Kearley and Company: April 2015
http://kearleyandcompany.blogspot.com/2015_04_01_archive.html
Wednesday, April 8, 2015. Beyond the Filter: Simple Tips For Getting Started on Instagram. It may not seem like it, but Instagram has been around for almost 5 years now. Those 5 years have led to numerous food and travel pictures, jokes about food and travel pictures and, no joke, is even affecting how college-bound students choose their college. 1 Think Outside the Square. Most major brands find themselves sticking to the square, but the more you come across photographers on Instagram, you'll see them o...
kearleyandcompany.blogspot.com
Kearley and Company: December 2014
http://kearleyandcompany.blogspot.com/2014_12_01_archive.html
Monday, December 1, 2014. 2014: The Good, the Bad and the US Airways. The best thing about a year's end is having the hindsight to look back and judge everything that happened in a particular field. Since our field is advertising, we're going to look back at the good, the bad and a little ugly from this year in advertising. John Lewis Christmas Advert 2014 - #MontyThePenguin. P&G Thank You, Mom. Apple - Holiday - TV Ad - Misunderstood. Misty Copeland - I WILL WHAT I WANT. Under Armour showed us a great m...
kearleyandcompany.blogspot.com
Kearley and Company: Beyond the Filter: Simple Tips For Getting Started on Instagram
http://kearleyandcompany.blogspot.com/2015/04/beyond-filter-simple-tips-for-getting.html
Wednesday, April 8, 2015. Beyond the Filter: Simple Tips For Getting Started on Instagram. It may not seem like it, but Instagram has been around for almost 5 years now. Those 5 years have led to numerous food and travel pictures, jokes about food and travel pictures and, no joke, is even affecting how college-bound students choose their college. 1 Think Outside the Square. Most major brands find themselves sticking to the square, but the more you come across photographers on Instagram, you'll see them o...
kearleyandcompany.blogspot.com
Kearley and Company: Analyze These: How You Aren't Using Social Analytics
http://kearleyandcompany.blogspot.com/2015/05/analyze-these-how-you-arent-using.html
Tuesday, May 5, 2015. Analyze These: How You Aren't Using Social Analytics. It's 2015, Facebook and Twitter are two of the largest operating entities in.well, the world, and yet, people will still undoubtedly ask about ROI on social. It's understandable. Social networks are free services so why spend money to use them? To create a strategy, to boost posts, promote tweets, etc. And, as usual, the answer is in the numbers. No, Seriously. They're Literally Right There. There is a catch, however. We understa...
kearleyandcompany.blogspot.com
Kearley and Company: June 2014
http://kearleyandcompany.blogspot.com/2014_06_01_archive.html
Monday, June 2, 2014. The Importance of Social Media and Content Marketing. What’s a company’s magic formula for popular social media presence? It’s actually pretty simple: content to inform the customer, plus social connection to humanize the brand. So how does a company produce quality content? In his book Social Media Marketing: The Next Generation of Business Engagement. Http:/ www.convinceandconvert.com/social-media-strategy/11-big-myths-about-social-media-and-content-marketing/.
kearleyandcompany.blogspot.com
Kearley and Company: July 2014
http://kearleyandcompany.blogspot.com/2014_07_01_archive.html
Wednesday, July 9, 2014. Branding: An interesting look at the quest to uncover a brand's DNA. Remember the documentary filmmaker (Morgan Spurlock) who who ate nothing but McDonald's for 30 days in an effort to see what the side effects were on his health? This is a TED talk discussing another one Spurlock's ventures from a few years ago on branding and brand marketing. Morgan Spurlock: The Greatest TED Talk Ever Sold. Subscribe to: Posts (Atom). Subscribe in a reader. Enter your email address:.
kearleyandcompany.blogspot.com
Kearley and Company: October 2014
http://kearleyandcompany.blogspot.com/2014_10_01_archive.html
Thursday, October 9, 2014. 8220;You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.”. This new addition to Facebook's Platform Policy's. If you've ever interacted with a brand page on Facebook before, you have most likely encountered it:. So while l...
kearleyandcompany.blogspot.com
Kearley and Company: March 2015
http://kearleyandcompany.blogspot.com/2015_03_01_archive.html
Monday, March 2, 2015. Say No to #TheDress: When Brands Should Stay Quiet. If you are a internet-using human being with eyes and ears then you likely have discussed #TheDress with someone you know. And as a result, you may or may not like that person anymore depending on whether they say blue and black or white and gold. You know who I didn't want to talk about it with? These are all legitimately deranged. Febreze is even over here trying to join the party a full 24 hours later. What Is. Happening. Oreo ...
kearleyandcompany.blogspot.com
Kearley and Company: January 2015
http://kearleyandcompany.blogspot.com/2015_01_01_archive.html
Monday, January 5, 2015. Boost Your Social Media Engagement in 2015. 2014 was the 10-year anniversary of Facebook's existence. It's weird to think that something that connects over a billion people has only been around for a decade and even weirder to think how young social media marketing and advertising is. If Facebook has only been around for 10 years, then brands have only been using social to enhance their brand image for 8 years (and capably for even fewer years than that). Even using the 1x1 set u...
