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California Travel Industry Approves Dream Big Dividend - Dream Big Endorsers
http://vote.visitcalifornia.com/dream-big-endorsers
Visit California Board Members. As California’s travel industry faces its most significant decision in more than a decade, your help could make all the difference! To be a part of the Dream Team email us at dreamteam@visitcalifornia.com. Visit California Board of Directors. Post Ranch Inn and Cavallo Point. President Full Service Hotels US and CA Association. Senior Vice President - Field Operations. Senior Vice President of Operations, Western Region. Starwood Hotels and Resorts. Sea World San Diego.
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California Travel Industry Approves Dream Big Dividend - Marketing Guiding Principles
http://vote.visitcalifornia.com/guiding-principals
Visit California Board Members. Do what the industry cannot do for itself. Visit California will provide a statewide marketing platform to promote the California Brand. Deliver value to and collaborate with tourism-related businesses. Visit California will be a resource to the state’s DMOs and assessed tourism businesses by providing marketing opportunities, web leadership and tourism research material vital to the success of their operations. Leverage all assets and alliances.
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California Travel Industry Approves Dream Big Dividend - Meet Your Industry Liaison
http://vote.visitcalifornia.com/Meet-Your-Industry-Rep
Visit California Board Members. Meet Your Industry Liaison. Visit California Industry Relations Liaisons. Meet and speak with various travel industry partners and organizations throughout California and the nation. These opportunities allow Visit California to communicate its marketing efforts and to enlist partner participation. Currently there are five California districts:.
vote.visitcalifornia.com
California Travel Industry Approves Dream Big Dividend - Voting
http://vote.visitcalifornia.com/Voting
Visit California Board Members. In 1995, at the travel industry’s urging, the Legislature adopted the Tourism Marketing Act. It gave the industry authority to create the nation’s first public-private partnership devoted to promoting state tourism. Industry-led from the very beginning, California’s travel and tourism businesses approved the self-assessment in 1998, which created the 501(c)6 nonprofit California Travel and Tourism Commission (dba Visit California). See sample ballots below:.
vote.visitcalifornia.com
California Travel Industry Approves Dream Big Dividend - Dream Big Dividend
http://vote.visitcalifornia.com/Downloads
Visit California Board Members. California’s travel and tourism industry has spoken, overwhelmingly supporting the Dream Big Dividend to increase funding for statewide travel marketing to $100 million. I am proud to announce unprecedented industry participation in the vote, with 74 percent saying “yes on Option A” across all industry segments. As you well know, marketing the California brand to the world is essential to ensure the tourism industry continues to provide economic value to the bottom line of...
vote.visitcalifornia.com
California Travel Industry Approves Dream Big Dividend - A PROVEN RECORD
http://vote.visitcalifornia.com/dream-big
Visit California Board Members. Dreams have long guided the California tourism industry. From a time when the state was losing market share, a dream was born to transform the effort of marketing California as a destination into something bigger. Travel industry leaders gathered together to create the nation’s first public-private partnership devoted to promoting state tourism.
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California Travel Industry Approves Dream Big Dividend - Timeline
http://vote.visitcalifornia.com/timeline
Visit California Board Members. Dream Big Dividend Competitiveness Initiative Timeline. Visit California Board of Directors convenes the Strategic Planning Task Force to develop a “Five-Year Strategic Marketing Plan,” a roadmap to fortify California as a premier travel destination and capitalize on emerging opportunities. Visit California Board of Directors engages in a global media analysis conducted by Carat. Board unanimously approves the “Dream Big Vision” to pursue additional funding. Board unanimou...
vote.visitcalifornia.com
California Travel Industry Approves Dream Big Dividend
http://vote.visitcalifornia.com/DreamBigVideo
Visit California Board Members.
vote.visitcalifornia.com
California Travel Industry Approves Dream Big Dividend - Visit California Marketing Programs
http://vote.visitcalifornia.com/Learn-More-About-our-Marketing-Programs
Visit California Board Members. Visit California Marketing Programs. Visit California's primary mission is to develop and maintain effective marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. The marketing objective is always to maintain and increase non-resident leisure travel and spending in California. A quarterly PR-focused release highlighting. New tourism-related attractions, hotels, events and more.