badswami.com

teachingsocialmedia.blogspot.com

Teaching Social Media: Building Connections with Blogging

http://teachingsocialmedia.blogspot.com/2012/01/building-connections-with-blogging.html

Adventures in teaching social media strategy to marketing students. Wednesday, January 18, 2012. Building Connections with Blogging. Since I started teaching Marketing via New Media at UC San Diego, I have had over 200 students come through the door. They have each spent 9 weeks in my class learning about how to use social media to better communicate with customers and prospects, as well as to build longer lasting connections with customers. (And don't forget listening! A Sampling of Student Blogs. Writt...

teachingsocialmedia.blogspot.com

Teaching Social Media: January 2010

http://teachingsocialmedia.blogspot.com/2010_01_01_archive.html

Adventures in teaching social media strategy to marketing students. Saturday, January 30, 2010. Passion, @GaryVee, Students, and Blogging. One of the textbooks we are using this quarter is Crush It! At the end of the lecture, Gary indicated that he really loved our class (gee, thanks! His Twitter username) as a chance to ask him about how to optimize what they are doing with their new blog. I love seeing this enthusiasm for blogging! Saturday, January 9, 2010. Welcome to a new quarter! We kick off a new ...

teachingsocialmedia.blogspot.com

Teaching Social Media: January 2009

http://teachingsocialmedia.blogspot.com/2009_01_01_archive.html

Adventures in teaching social media strategy to marketing students. Wednesday, January 21, 2009. For some tips on getting started with a blog, see my post from last term on things to keep in mind for blogging success. Interestingly, my students are not the only ones starting up a blog. With the new presidential administration, there is now a White House blog. Stating that it will be part of an ongoing conversation. He even invites us all to give our feedback via a form on the website. I am looking forwar...

lisawantsthefloor.blogspot.com

Lisa Wants The Floor: Crazy Dog People

http://lisawantsthefloor.blogspot.com/2012/07/crazy-dog-people.html

Lisa Wants The Floor. San Diego Writer Girl, Lisa Rose, unleashes her voice on the masses. Sunday, July 29, 2012. I love dogs. You’d think I wouldn’t, having been flattened by a German shepherd. When I was 11, but I don’t blame his momentary lapse in judgment on the entire species. Dad’s not happy. Ate the birthday cake off the table? Really not happy. Scratched a hole right through the door? At home, he kept one eye on the door, never missing an opportunity for a prison break. We spent half his life...

teachingsocialmedia.blogspot.com

Teaching Social Media: August 2008

http://teachingsocialmedia.blogspot.com/2008_08_01_archive.html

Adventures in teaching social media strategy to marketing students. Monday, August 11, 2008. Communities in Social Media. This upcoming week in class, we are going to be discussing microblogging, which includes Twitter. Here's one great way I use it: I find all kinds of links to interesting posts. I just saw one about the difference between communities and online conversation. Thanks to a Tweet from Matt. This excerpt should get one thinking - and spark some conversation:. Later in the post, Beth discuss...

teachingsocialmedia.blogspot.com

Teaching Social Media: February 2009

http://teachingsocialmedia.blogspot.com/2009_02_01_archive.html

Adventures in teaching social media strategy to marketing students. Sunday, February 15, 2009. We are using Groundswell. As our text book, and it is a great one as it focuses on social media for relationship-building, not just as a set of technologies. While you were reading it, did you see a great idea that you would like to dig into further? Did you read about a really cool blog that you would like to subscribe to (in a reader, of course)? From each chapter. The authors, Charlene Li. Turned 5 years old!

teachingsocialmedia.blogspot.com

Teaching Social Media: October 2010

http://teachingsocialmedia.blogspot.com/2010_10_01_archive.html

Adventures in teaching social media strategy to marketing students. Sunday, October 3, 2010. Why Start a Blog? I love that my students all get to start a blog for class. This assignment does two things for you, students. If you can't come up with a topic that you would like to blog about, be sure to check out our textbook Crush It! By Gary Vaynerchuk. You will be inspired by Gary and how he has chased his passion. In a few weeks. Happy Blogging, students! Photo credit: my friend Shashi Bellamkonda. Swede...

teachingsocialmedia.blogspot.com

Teaching Social Media: July 2009

http://teachingsocialmedia.blogspot.com/2009_07_01_archive.html

Adventures in teaching social media strategy to marketing students. Thursday, July 23, 2009. San Diego Chargers and Social Media. We had a fun guest speaker last night, Joel Price from the San Diego Chargers. He shared with us how the football team has been using social media to get closer to its fans and create a "virtual tailgate party". Joel took us on a historical journey of fan interaction during his presentation. The Chargers started out with fan forums. Die hard fans - 300,000 of them. These fans ...

teachingsocialmedia.blogspot.com

Teaching Social Media: November 2008

http://teachingsocialmedia.blogspot.com/2008_11_01_archive.html

Adventures in teaching social media strategy to marketing students. Sunday, November 16, 2008. Whether we are focused on social or traditional media, one of the most important things I tell my students (and which I shared last week at the San Diego Social Media Breakfast. Is to listen to customers before doing anything. Sometimes, we all need to take a step back and hear what our customers are telling us, and each other, before proceeding. Being held at the Disneyland Resort. My blog Customers Rock!

teachingsocialmedia.blogspot.com

Teaching Social Media: July 2010

http://teachingsocialmedia.blogspot.com/2010_07_01_archive.html

Adventures in teaching social media strategy to marketing students. Tuesday, July 6, 2010. Summer in San Diego - and Blogging! Here we are for another summer quarter of Marketing via New Media at UCSD Extension. I am so excited to have this group of students. Each session brings new faces, new questions, and new case studies to review. So much has changed since I first started teaching this class. About 50% of the hands went up. How many blogging? How many students were on Twitter - about 60%. By Gary Va...