Better shopping experiences start with the BBI. Search and analyze shopping experiences from the world's leading brands, then optimize your brand's digital channels with our shopping as a science™ approach.
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Branding Brand Index (BBI) - Analyze Digital Commerce from the Shopper's Perspective | bbi.brandingbrand.com Reviews
https://bbi.brandingbrand.com
Better shopping experiences start with the BBI. Search and analyze shopping experiences from the world's leading brands, then optimize your brand's digital channels with our shopping as a science™ approach.
Test Your Optimization IQ: Product Color Selection
http://blog.brandingbrand.com/news/optimization-iq-product-color-selection
Test Your Optimization IQ: Product Color Selection. On 1/10/17 12:19 PM. We surveyed shoppers to understand how they preferred to choose a product color:. Color section modal (i.e., customization options take up the lower part of the screen). Color selection overlay (i.e., customization options take over the entire screen. Can you guess which version shoppers chose to view the product color options? Select a test to reveal the winner:. Why Your Chatbots Need to Be Intelligent. HOT NOW: Mobile SEO* (2).
Branding Brand Mobile Commerce Blog | Shopping as a Science | Client
http://blog.brandingbrand.com/news/topic/client
L2 Ranks Fashion's Leaders In Digital. On 12/21/16 1:53 PM. Business intelligence firm, L2 recently released its annual Digital IQ Index: Fashion. That quantifies and ranks the digital competence of 85 U.S. luxury brands. Cole Haan, Ralph Lauren, and Kate Spade are among the Branding Brand clients represented in the top 10 all holding a "Gifted" status for their digital efforts. New Launch: Omaha Steaks iOS App. On 10/21/16 1:40 PM. Congratulations to the team at Omaha Steaks on its brand new iOS app!
Branding Brand Mobile Commerce Blog | Shopping as a Science | Solutions
http://blog.brandingbrand.com/news/topic/solutions
Why Your Chatbots Need to Be Intelligent. On 3/8/17 8:00 AM. When the conversation turns to chatbots, many are skeptical based on experiences from Alexa, Siri, and Cortana, which aren’t always the most reliable, but there’s obviously interest in this type of artificial intelligence technology. Former Gilt CEO and current IBM CMO Michelle Peluso. Explained why there’s excitement for this kind of tech in retail. Making it one of the. Top tech trends that transformed retail. A recent article by Venture Beat.
Branding Brand Mobile Commerce Blog | Shopping as a Science | Company
http://blog.brandingbrand.com/news/topic/company
PRESS] Internet Retailer: Amazon’s Prices and Prime Power the E-commerce Giant’s Magnetic Pull on Shoppers. On 3/7/17 4:49 PM. Internet Retailer featured Branding Brand's study. About why and how shoppers buy on Amazon. Amazon.com Inc.’s Prime program works. Read the full story here. Survey: Amazon Weaknesses are Opportunities for Retailers. On 3/6/17 1:24 PM. Are Amazon's deficiencies inadvertently creating a blueprint retailers can use to succeed? How and Why They Buy. Major opportunities for retailers...
Branding Brand Mobile Commerce Blog | Shopping as a Science | BBI
http://blog.brandingbrand.com/news/topic/bbi
Exclusive BBI Case Study: eBay. On 12/12/16 9:54 AM. The Branding Brand Index not only compares competing brands at a glance but also deeply analyzes a retailer's e-commerce experience. Retail giant eBay is pushing the boundaries of e-commerce by experimenting with virtual reality. Highest-scoring categories: Merchandising, Usability. Lowest-scoring categories: Content, Performance, Marketing, Omnichannel. As a forward-thinking brand, eBay has been dabbling in ' emotional recognition technology. How will...
Branding Brand Mobile Commerce Blog | Shopping as a Science
http://blog.brandingbrand.com/news/all
Why Your Chatbots Need to Be Intelligent. PRESS] Internet Retailer: Amazon’s Prices and Prime Power the E-commerce Giant’s Magnetic Pull on Shoppers. Survey: Amazon Weaknesses are Opportunities for Retailers. This Week at Branding Brand: Midweek Vibes and an Instabrander. Weekly News Roundup: Mobile World Congress, Target Bows, Online Discovery. Test Your Optimization IQ: Product Sharing Icon. FREE DOWNLOAD] "4 Opportunities to Win in the Digital Retail World" Webinar Recap. Test Your Optimization IQ: Ap...
Branding Brand Mobile Commerce Blog | Shopping as a Science | Trends
http://blog.brandingbrand.com/news/topic/trends
Why Your Chatbots Need to Be Intelligent. On 3/8/17 8:00 AM. When the conversation turns to chatbots, many are skeptical based on experiences from Alexa, Siri, and Cortana, which aren’t always the most reliable, but there’s obviously interest in this type of artificial intelligence technology. Former Gilt CEO and current IBM CMO Michelle Peluso. Explained why there’s excitement for this kind of tech in retail. Making it one of the. Top tech trends that transformed retail. A recent article by Venture Beat.
Test Your Optimization IQ: App Category Navigation
http://blog.brandingbrand.com/news/optimization-iq-app-category-navigation
Test Your Optimization IQ: App Category Navigation. On 1/4/17 10:41 AM. We surveyed app shoppers to understand how they preferred to navigate product categories:. Category links (i.e., selecting a category redirects shoppers to a new subcategory page). Category accordions (i.e., selecting a category expands its subcategory pages). Can you guess which version shoppers thought was the easiest to find what they were looking for? Select a test to reveal the winner:. Why Your Chatbots Need to Be Intelligent.
This Week at Branding Brand: New Resolutions and Office Art
http://blog.brandingbrand.com/news/branding-brand-new-resolutions-and-office-art
This Week at Branding Brand: New Resolutions and Office Art. On 1/6/17 2:00 PM. BB's New Years Resolution? Be more like this guy 😌 #TreatYoself #HappyNewYears #BrandersDoItBetter #BBOfficeArt. A photo posted by Branding Brand (@brandingbrand) on. Jan 2, 2017 at 10:05am PST. Just a dog and his developer 💕 #BestBuds #BranderLife #DeveloperLife. A photo posted by Branding Brand (@brandingbrand) on. Jan 4, 2017 at 10:01am PST. Views from the office on this snowy Friday in #Pittsburgh 🌬#BranderLife.
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Branding Brand Index (BBI) - Analyze Digital Commerce from the Shopper's Perspective
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