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The Purple Agency

This blog is published by The Purple Agency covering, customer experience, topics of interest, digital, B2B, marketing, and general news about Purple.

http://blog.purple-agency.com/

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The Purple Agency | blog.purple-agency.com Reviews

https://blog.purple-agency.com

This blog is published by The Purple Agency covering, customer experience, topics of interest, digital, B2B, marketing, and general news about Purple.

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blog.purple-agency.com blog.purple-agency.com
1

The Purple Agency: Purple wins Portsmouth International Port PR contract

http://blog.purple-agency.com/2015/04/purple-wins-portsmouth-international.html

Purple wins Portsmouth International Port PR contract. We are delighted to announce that Purple has won an integrated marketing communications contract with Portsmouth International Port. We will be helping to deliver the port’s public relations, marketing strategy, digital and social media marketing as well as media buying and advertising for the port. We fought off strong competition for the maximum 5 year contract that was put out to tender in August last year. Portsmouth International Port Manager,.

2

The Purple Agency: So, what exactly are buyer personas in marketing?

http://blog.purple-agency.com/2015/07/so-what-exactly-are-buyer-personas-in.html

So, what exactly are buyer personas in marketing? Buyer personas are a big buzz term in the marketing atmosphere these days, with more and more big brands asking agencies to develop creative marketing for their target audiences. With consumers becoming more and more marketing savvy and receiving their information from less traditional avenues of marketing the need to understand and develop a deeper understanding of customers has become even greater. So what is a buyer persona? Background and personal life.

3

The Purple Agency: The uncelebrated role (or, ‘background Bob’)

http://blog.purple-agency.com/2015/08/the-uncelebrated-role-or-background-bob.html

The uncelebrated role (or, ‘background Bob’). There are some job roles in the creative industries where you can immediately see if they have been done well: a talented graphic designer can elicit a ‘wow! No matter how inspired the copywriter, no matter how intuitive the web layout or beautiful the glossy laminated brochures, you let a typo through and your work will go down in the estimation of those members of your audience who notice it. 8217; or ‘ouch! 8217;, taking them out of the immersive reading e...

4

The Purple Agency: The challenges of multi-platform medical writing

http://blog.purple-agency.com/2015/07/the-challenges-of-multi-platform.html

The challenges of multi-platform medical writing. For more information as to how The Purple agency can help you with medical writing and multi-platform communication. Contact us at sayhello@purple.agency. T 44 (0) 1256 631 660. T 44 (0)208 946 7537. F 44 (0)208 947 2740. We'd love to hear.

5

The Purple Agency: Protyre on a roll with SCV database from Purple agency

http://blog.purple-agency.com/2015/04/protyre-on-roll-with-scv-database-from.html

Protyre on a roll with SCV database from Purple agency. The Purple Agency are delighted to announce it has created a Single Customer View (SCV) database for Protyre, the retail division of Micheldever Tyre Services. The Micheldever Group is the largest independent wholesaler, distributor and retailer of tyres in the. Selling over six million tyres each year – 20 per cent of the total. Founded in 1972, Micheldever Tyre Services is the. T 44 (0) 1256 631 660. T 44 (0)208 946 7537. F 44 (0)208 947 2740.

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