glassandgold.wordpress.com
Thank God for Big Toes | Glass & Gold, Inc.
https://glassandgold.wordpress.com/2012/09/27/try-this-little
Glass and Gold, Inc. Collaborative Marketing Solutions for Higher Education. Thank God for Big Toes. September 27, 2012 in Branding. Try this little exercise stand up straight and close your eyes (after you. Are done reading this), then put your arms straight out in front of you (just like. A zombie pose). What saves you from falling on your face? If it weren’t for our big toes, we would fall flat on our faces. Seems like. A big toe is an essential body part. The campaign will fall flat on its face.
glassandgold.wordpress.com
Are we getting our money’s worth from public education? | Glass & Gold, Inc.
https://glassandgold.wordpress.com/2012/08/14/are-we-getting-our-moneys-worth-from-public-education
Glass and Gold, Inc. Collaborative Marketing Solutions for Higher Education. Are we getting our money’s worth from public education? August 14, 2012 in Funding Education. The following rant is my response to an article in the Atlanta Business Chronicle entitled, “Georgia’s Schools Chief Opposes Charter School Amendment”. A href=https:/ glassandgold.wordpress.com/2012/08/14/ title=ATL Biz Journal Article target=http:/ bit.ly/MY6WdR. With students or the Teacher’s Union? Georgia public education (elementar...
glassandgold.wordpress.com
Services | Glass & Gold, Inc.
https://glassandgold.wordpress.com/services
Glass and Gold, Inc. Collaborative Marketing Solutions for Higher Education. Our firm is best known for the development of the Glass and Gold ROI Matrix. This proprietary communications analytical tool is the result of over 30 years of branding, marketing, and admission enrollment strategy development. 30 years of focusing on higher education marketing is the foundation by which we assist institutions to communicate their core distinctions. ROI Analysis of Admission Funnel Conversions. Thank God for Big ...
glassandgold.wordpress.com
Products | Glass & Gold, Inc.
https://glassandgold.wordpress.com/products
Glass and Gold, Inc. Collaborative Marketing Solutions for Higher Education. Glass and Gold Return on Investment (ROI) Conversion Matrix. Curious to learn how a 1% change in the conversions of Stealth Applications to deposited students affect the one year and four year net revenue for your university? The G&G ROI Conversion Matrix calculates the dollar amount of the increased yield within all areas of conversion. Descriptive video may be viewed here:. Meditative Moment Animated Films. Looks as though the...
glassandgold.wordpress.com
Clients | Glass & Gold, Inc.
https://glassandgold.wordpress.com/clients
Glass and Gold, Inc. Collaborative Marketing Solutions for Higher Education. For a listing of our clients categorized by state. Not shared until project is complete. We partner with one higher education client at a time. Length of contract may be two weeks to two months. Abilene Christian University – Abilene, Texas. Alabama A&M University – Normal, Alabama. Alliant University – San Francisco, California. American University Washington College of Law – Washington, DC. Houston Baptist University – H...
glassandgold.wordpress.com
Team | Glass & Gold, Inc.
https://glassandgold.wordpress.com/team
Glass and Gold, Inc. Collaborative Marketing Solutions for Higher Education. Steve Parker – Atlanta, Georgia. Laura Ribas – Atlanta Georgia. Rick Robbins – Atlanta Georgia. Bill Selmon – Atlanta, Georgia. Claude Skelton – Baltimore, Maryland. Niki Walker – Atlanta, Georgia. Jim Ward – St. Louis, Missouri. Irene Yan – Atlanta, Georgia. Desirina Boskovich – Brooklyn, New York. David Harrell – Atlanta, Georgia. Creston Mapes – Atlanta, Georgia. Scott Suhr – Atlanta, Georgia. Chris Kirk – Tampa, Florida.
glassandgold.wordpress.com
Differentiation | Glass & Gold, Inc.
https://glassandgold.wordpress.com/2012/09/19/differentiation
Glass and Gold, Inc. Collaborative Marketing Solutions for Higher Education. September 19, 2012 in Cultural. How do you differentiate from the competition? Through relationship… and service! Your prospective students are thinking:. I don’t know you. I don’t know your school, except by name or sports team. I don’t know what makes your college different from any other. I don’t know what your school really stands for. I don’t know what is important to your students. Now why should I enroll at your school?
glassandgold.wordpress.com
About | Glass & Gold, Inc.
https://glassandgold.wordpress.com/about
Glass and Gold, Inc. Collaborative Marketing Solutions for Higher Education. Rob Glass, principal of Glass and Gold, is a thought leader in higher education marketing. He understand admissions marketing, fundraising, and constituent relations and is very knowledgeable in the best practices of brand identity and marketing communications as they relate to colleges and universities. A consultant like Rob is tough to find. His expertise is comprehensive and comes from many years of work on branding and c...
glassandgold.wordpress.com
Resources | Glass & Gold, Inc.
https://glassandgold.wordpress.com/resources
Glass and Gold, Inc. Collaborative Marketing Solutions for Higher Education. Great web resources can be found at:. COUNSELING – CAREER AND PROFESSIONAL. WEB AND SOCIAL MEDIA. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Marketing Budgets: A look under the hood. Branding and Marketing Communications: Is one a reflection of the other? Breaking Through the Data Log Jam. Thank God for Big Toes. While Nero Fiddles, Rome Burns. Collaborati...
SOCIAL ENGAGEMENT