chrysalismktgllc.blogspot.com
CRM Compass™ —Building Loyalty Across the Value Chain: December 2009
http://chrysalismktgllc.blogspot.com/2009_12_01_archive.html
Strategically crafting loyalty in the B2B world: the answer is always already there ( Deja toujours). Wednesday, December 30, 2009. Thought-starter # 3, loyalty versus frequency. Thought-starter # 3: Loyalty versus frequency. 8220;At the core of any successful enterprise, enabling its very existence is the value creation process. Value creation generates the energy which holds the business together… The forces of loyalty are measurable in cash flow terms. Fred Reichheld, Bain. This brings us to frequency...
chrysalismktgllc.blogspot.com
CRM Compass™ —Building Loyalty Across the Value Chain: January 2010
http://chrysalismktgllc.blogspot.com/2010_01_01_archive.html
Strategically crafting loyalty in the B2B world: the answer is always already there ( Deja toujours). Wednesday, January 27, 2010. Customer Selection: strategy as choice. Selection, Not Tunnel Vision. Social media reinforces what B2B marketers have long known. Targeted communications to select customers can create an. On-going dialogue, grow into deeper conversation, create bonds between. Customer and dealer and company, and affect a conversation to loyalty. In the design of sales territories. Morale are...
chrysalismktgllc.blogspot.com
CRM Compass™ —Building Loyalty Across the Value Chain: February 2010
http://chrysalismktgllc.blogspot.com/2010_02_01_archive.html
Strategically crafting loyalty in the B2B world: the answer is always already there ( Deja toujours). Wednesday, February 10, 2010. Yes, customer satisfaction is still important. In fact a new "standard" for reporting satisfaction has emerged. Borne from Fred Reichheld's ground-breaking studies while at Harvard, Net Promoter can be a powerful tool and quite a number of firms have chosen Net Promoter as their scoring mechanism. Developed by John Goodman and brought to the marketplace and placed under its ...
chrysalismktgllc.blogspot.com
CRM Compass™ —Building Loyalty Across the Value Chain: Common Sense is not what is needed, Mr. President.
http://chrysalismktgllc.blogspot.com/2011/12/common-sense-is-not-what-is-needed-mr.html
Strategically crafting loyalty in the B2B world: the answer is always already there ( Deja toujours). Thursday, December 15, 2011. Common Sense is not what is needed, Mr. President. Common Sense isn’t what’s needed, Mr. President. If you listened to Mr. Obama’s interview on 60 Minutes, did you hear the phrase? Mr President, I want to share this little paragraph with you, because I was disappointed when you called for “common sense” in a time that calls for thinking. The organizations of social life, rear...
chrysalismktgllc.blogspot.com
CRM Compass™ —Building Loyalty Across the Value Chain: April 2010
http://chrysalismktgllc.blogspot.com/2010_04_01_archive.html
Strategically crafting loyalty in the B2B world: the answer is always already there ( Deja toujours). Friday, April 16, 2010. How do you talk to your Waldorf 8th grader about "Food, Inc."? As I sat and tried to collect a few thoughts before writing this posting, I began to wonder whether there is something of Horace's "The City Mouse and The Country Mouse" underlying the American debate about food and agriculture]. I have written about how destructive the rhetoric and "the noise of the special-interest g...
chrysalismktgllc.blogspot.com
CRM Compass™ —Building Loyalty Across the Value Chain: Thinking is not a highbrow sport. Change Managers know all about thinking
http://chrysalismktgllc.blogspot.com/2011/12/thinking-is-not-highbrow-sport-change.html
Strategically crafting loyalty in the B2B world: the answer is always already there ( Deja toujours). Friday, December 23, 2011. Thinking is not a highbrow sport. Change Managers know all about thinking. Do we not simply plug in and surrender to some force other than ourselves and find superiority in that commonality of approach to life and its issues? Thinking is not a highbrow sport. Not an activity restricted to lawyers and doctors and politicos or to. Labels: B2B sales and marketing. Unterwegs zu: Ta...
chrysalismktgllc.blogspot.com
CRM Compass™ —Building Loyalty Across the Value Chain: May 2011
http://chrysalismktgllc.blogspot.com/2011_05_01_archive.html
Strategically crafting loyalty in the B2B world: the answer is always already there ( Deja toujours). Monday, May 2, 2011. On the way to language. When the salesman starts talking do your eyes glaze over; do your ears close a little; do you begin to daydream about your kids or? What happens when you listen, or watch, the news? Do you change channels; perhaps watch Veggie Tales with your kids, or even better: turn off the TV? Is Language alive. Do metaphors enhance our lives? Does Language reveal or hide?
chrysalismktgllc.blogspot.com
CRM Compass™ —Building Loyalty Across the Value Chain: May 2010
http://chrysalismktgllc.blogspot.com/2010_05_01_archive.html
Strategically crafting loyalty in the B2B world: the answer is always already there ( Deja toujours). Monday, May 17, 2010. A 2010 Loyalty CRM Strategy Roadmap, prt 2. A Strategist’s Business Issues. A strategy can only be executed with focus and choice. It must operate with , what Rich Horwath in Deep-Dive. Since no enterprise has unlimited resources, it is worth investigating how customer relationship marketing models can provide a critical key to unlock the answer to this problem. In business-to-busin...
chrysalismktgllc.blogspot.com
CRM Compass™ —Building Loyalty Across the Value Chain: November 2009
http://chrysalismktgllc.blogspot.com/2009_11_01_archive.html
Strategically crafting loyalty in the B2B world: the answer is always already there ( Deja toujours). Monday, November 23, 2009. Words that work: inside the halls of your business. Our direct experience has shown that, in certain agribusiness companies, our workers are feeling the strain of the public debate over food. Has it hit your place yet? In fact, our words, in part, define our customers’ experience. Agribusiness companies have employees who take the brunt of the sometimes sensationalize...The bus...
SOCIAL ENGAGEMENT