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Digital MindChangeRe-thinking Advertising For The Digital Marketplace
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Digital MindChange | digitalmindchange.com Reviews
https://digitalmindchange.com
Re-thinking Advertising For The Digital Marketplace
digitalmindchange.com
Digital MindChange: Is It Time To Pay Attention To Attention-Based Models?
http://www.digitalmindchange.com/2015/05/is-it-time-to-pay-attention-to.html
Re-thinking Advertising For The Digital Marketplace. Tuesday, May 19, 2015. Is It Time To Pay Attention To Attention-Based Models? Yesterday, The Financial Times announced. A new digital advertising metric – ‘cost per hour’ (CPH). They devised the model with Chartbeat. Increasing marketing effectiveness by measuring not just whether an ad is seen or not, but for how long. Currently, this new metric is available only for digital display ads, not video ads. That will soon change. According to a white paper.
Digital MindChange: February 2015
http://www.digitalmindchange.com/2015_02_01_archive.html
Re-thinking Advertising For The Digital Marketplace. Wednesday, February 25, 2015. If Completed Views Are The Metric That Matter Most, Who’s Accountable For Those Views? In a recent survey. They asked the world’s premier advertising agencies what matters most to them in regards to media. Of those three, completed views were considered the most important metric. So here’s the question. If a completed view is the most important metric, and if it is not a forced viewed, then who is accountable for that view?
Digital MindChange: April 2015
http://www.digitalmindchange.com/2015_04_01_archive.html
Re-thinking Advertising For The Digital Marketplace. Tuesday, April 28, 2015. Opportunity To See Versus Opportunity To Involve. It seems rather ridiculous, doesn’t it, the current debate over whether advertisers should be required to pay for an ad impression that never shows up on someone’s screen? The Association of National Advertisers is now suggesting to its members that they only pay for impressions that offer a ‘minimum opportunity to see’. For online video ads, two continuous seconds. Every commer...
Digital MindChange: July 2014
http://www.digitalmindchange.com/2014_07_01_archive.html
Re-thinking Advertising For The Digital Marketplace. Wednesday, July 02, 2014. Ignorance Is Now A Choice, Not An Excuse. I stole the headline from a piece. Written by Michael Schrage on June 25. Mr Schrage is referring to how effective, or wasteful, advertising actually is. In his piece, he argues that creativity needs to be replaced by accountability. I beg to differ. I think that accountability is the new creativity. And, the reason why goes back to the headline above. No, not sales. Which means, accou...
Digital MindChange: As An Advertiser, How Much Would You Be Willing To Pay To Have Consumers Spend 652 Days With Your Brand?
http://www.digitalmindchange.com/2015/05/as-advertiser-how-much-would-you-be.html
Re-thinking Advertising For The Digital Marketplace. Wednesday, May 20, 2015. As An Advertiser, How Much Would You Be Willing To Pay To Have Consumers Spend 652 Days With Your Brand? What if the answer were $1 million? Would you spend it? While you think about that, let me take you through a scenario. A client of mine recently ran a long-form commercial (2 minutes & 20 seconds) for six days online. It was not an intrusive format – but rather – user-initiated. Average time spent per unique viewer? The way...
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the estranged eye: Jean Reece Wilkey's Painting Studio
http://estrangedeye.blogspot.com/2012/10/jean-reece-wilkeys-painting-studio.html
Paintings and Drawings by Jenni Higginbotham. Jean Reece Wilkey's Painting Studio. As promised, here is the studio of painter Jean Reece Wilkey. She is a true collector of objects, and every piece is significant to her and her process. Both "Pig Boy" and "Bunny Mask" here have made it into some of Jean Wilkey's paintings. Her work explores the proliferation of animal imagery in our culture, yet our experience of actual animals is often extremely removed. Or look at her small works gallery here.
the estranged eye: The Estranged Store
http://estrangedeye.blogspot.com/2012/10/the-estranged-store.html
Paintings and Drawings by Jenni Higginbotham. I have opened an online store. I will switch out the items every week, so check the store every week for the rest of your life, okay? End her life of crime. Thursday, October 04, 2012. Tell me a story. Subscribe to: Post Comments (Atom). Artist in Santa Fe, New Mexico. www.jennihigginbotham.com @jbhigginbotham. View my complete profile. A Daily Dose of Architecture. Book Review: Two WTC Books. Http:/ almost-ninja.tumblr.com/. I like this art.
Persuasionism: March 2009
http://persuasionism.blogspot.com/2009_03_01_archive.html
Tuesday, March 31, 2009. Ideas are inspiring. But insights can be even more of a revelation. Take as an example the winning entry in this year's PhizzPop challenge. Whether you think the idea is brand new or not - a web site that enables the swapping of unused resources - the first minute and a half of the entry video is jaw dropping. First time I watched it, I felt like someone had discovered a new continent, sitting at my feet all these years. And see the video here. Monday, March 30, 2009. The Saturn ...
Persuasionism: November 2009
http://persuasionism.blogspot.com/2009_11_01_archive.html
Thursday, November 12, 2009. How to speak authentic. People have asked me what I think about Foster’s returning to an advertising campaign I helped create many years ago. They wonder if I’m pissed, if I feel vindicated, if I feel I should get royalties. None of the above. What it makes me think about is how much has changed, how Foster’s squandered its place in pop culture, and what it all means for today. But here’s some history that leads to a criticism, not of the advertising but of the brand. As much...
Persuasionism: December 2009
http://persuasionism.blogspot.com/2009_12_01_archive.html
Tuesday, December 29, 2009. Oh, how they hate advertising. It’s pretty much accepted as true that sane, free thinking individuals despise advertising. Gee, was it the container loads of horseshit we have piped into your dens since the dawn of commercial TV? Here’s something else that is true. Thousands of those same commercial-haters pack out the Walker Art Center every year here in Minneapolis to watch the British Advertising Awards. Students from one of the umpteen local ad schools? I suppose I’l...
the estranged eye: Some more work for sale!
http://estrangedeye.blogspot.com/2012/10/some-more-work-for-sale.html
Paintings and Drawings by Jenni Higginbotham. Some more work for sale! There are new pieces up in the shop this week! Http:/ theestrangedstore.bigcartel.com/. Contact me at jennib.higginbotham@gmail.com if you want to find out poster prices. Sunday, October 07, 2012. Tell me a story. Subscribe to: Post Comments (Atom). Artist in Santa Fe, New Mexico. www.jennihigginbotham.com @jbhigginbotham. View my complete profile. A Daily Dose of Architecture. Book Review: Two WTC Books. I like this art.
the estranged eye: June 2013
http://estrangedeye.blogspot.com/2013_06_01_archive.html
Paintings and Drawings by Jenni Higginbotham. Art Biz Blog OR How I Learned to Love the Mailing List. Recently I was invited by Jean R. Wilkey. To a meet-and-greet in Albuquerque, which was hosted by Art Biz Blog. S fabulous Alyson Stanfield. Everyone brought a piece and gave a brief description of it in front of the group. What a pleasant surprise to see a photo of myself in Alyson's e-newsletter! Wednesday, June 26, 2013. Links to this post. Subscribe to: Posts (Atom). View my complete profile.
the estranged eye: A Hint...a Peek!
http://estrangedeye.blogspot.com/2012/07/a-hinta-peek.html
Paintings and Drawings by Jenni Higginbotham. A Hint.a Peek! The installation of Indra's Net is going well! We finished the grid on Saturday, and the paintings are all ready to hang. Photograph by Jean Wilkey. In this photo I am pretending that I am unaware of Jean Wilkey taking my picture. I am finishing up a section of the grid with a gold paint pen. While this photo might appear to contradict the following information, my dirty jeans actually aren't that. Dirty according to this article.
CRI
http://www.carlsenresources.com/leadership
CRI boasts one of the most experienced and savvy executive search teams in the cable, media, entertainment and technology industries. In addition to being tightly connected with the leading professionals within its key sectors, Carlsen Resources' consultants have a deep interest in the trends and marketplace in which their clients operate. Here's your opportunity to tap Carlsen's knowledge base. The Confidence Code: The Science and Art of Self-Assurance What Women Should Know. Strengths Finder 2.0. The b...
the estranged eye: December 2013
http://estrangedeye.blogspot.com/2013_12_01_archive.html
Paintings and Drawings by Jenni Higginbotham. I can't believe I had forgotten about this post, but I feel like it is still worth posting. One of the Jenni Dogs sold to a great collector in Las Cruces. Well, at the time he was in Las Cruces—I believe he has since moved and taken the Jenni Dog along with him! Who knows where she will go in the future? Wednesday, December 18, 2013. Links to this post. A Conversation with Debra Franses-Bean. How do you try to perfect them? The very first handbag I made was c...
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DIGITAL MIND
Skip to main content. We explore and extend the world of digital communication. Chipsy Kinect AR Activation. Interactive column real-time augmented reality motion capture activation with facebook intergation. 3D scanning of tombstones. Digitization of cultural heritage within EU financed HERCUL project. Making real-time special effects using motion sensors and live dancers. Using Microsoft Kinect to track movement in real-time, person is able to fly an eagle over a virtual landscape. Today, every interac...
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Mucho gusto en servirle. Web Designer and Junior Front-end Developer. Frontend and Backend Enginer. Conozca un poco más sobre nuestras capacidades, fortalezas y nuestra historia. Diseño y desarrollo de páginas web. Administración de proyectos a terceros. Asesoría informática en diseño y desarrollo. Capacitación en herramientas de software. Desarrollo nativo de aplicaciones. Optimización SEO de sitios web. Manteniento de hardware y software. Implementación de compras en línea. Debido a nuestro amplio y pr...
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Digital MindChange
Re-thinking Advertising For The Digital Marketplace. Tuesday, July 07, 2015. How Long Should An Online Commercial Be? This is a question asked by Andy Chandler today. In one of the ad pubs. It’s the same question that we asked many years ago right here in this blog. How long should a commercial be? The answer then is the same as it is now. As long as it’s interesting. How do we know when a commercial has stopped being interesting? Simple. When the viewer stops watching. That’s the beauty of online. The l...
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