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Dore Marketing

Innovative and Progressive Marketing Blog with insights into building Brands.

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Dore Marketing | doremarketing.blogspot.com Reviews
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Innovative and Progressive Marketing Blog with insights into building Brands.
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Dore Marketing | doremarketing.blogspot.com Reviews

https://doremarketing.blogspot.com

Innovative and Progressive Marketing Blog with insights into building Brands.

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1

Dore Marketing

http://doremarketing.blogspot.com/2009/09/becoming-mega-brand-has-mass-market.html

Saturday, September 5, 2009. Becoming a Mega Brand has mass market disadvantages and stigmas. Reference Material - Absolut CRM. Absolut is the leading premium Vodka in the USA with over 25million cases. In 2002 Absolut brand team realised that it would need to work hard to connect and re-connect with its consumers. The Vodka category explosion since 1999, in the Premium, Super Premium and Ultra premium segments, were taking their consumers. Setting up the Programme. Retard defections to competitors.

2

Dore Marketing: February 2011

http://doremarketing.blogspot.com/2011_02_01_archive.html

Thursday, February 17, 2011. The layman’s mobile chronology and Marketing Insights. I received the email below from a colleague and after reading it, it got me thinking about the mobile phone industry and how it’s rise and fall of brands had impacted on my own ‘consumer’ perspective. We too, are standing on a "burning platform," and we must decide how we are going to change our behaviour. I have learned that we are standing on a burning platform. For example, there is intense heat coming from our competi...

3

Dore Marketing: The darkside of Brand Marketing & Businesses

http://doremarketing.blogspot.com/2008/12/darkside-of-brand-marketing-businesses.html

Monday, December 22, 2008. The darkside of Brand Marketing and Businesses. The darkside of Brand Marketing and Businesses. I recently considered a role in the Tobacco industry and this got me thinking of the darkside of brand marketing and businesses. As a non-smoker and probably a campaigner against smoking, considering this role put me in a bit of a personal dilemma of what is right, and what is money. So what about the darkside of Business? What about the liquor company I worked for? Well they have ma...

4

Dore Marketing: ‘Expectation Exceeds Implementation’

http://doremarketing.blogspot.com/2008/12/expectation-exceeds-implementation.html

Tuesday, December 23, 2008. 8216;Expectation Exceeds Implementation’. 8216;Expectation Exceeds Implementation’ - the downfall of many brand launches. One of my over used phrases in the corporate environment is, ‘Expectation Exceeds Implementation’. Western Business models for growth in some circumstance fit 100% in Asia/Africa however this is only 10% of the time. This is mostly due to the consumer journey or current market behaviours with a brand that may not be westernised. When it came to launching a ...

5

Dore Marketing: Marketing Career “When you know its time to leave

http://doremarketing.blogspot.com/2008/12/marketing-career-when-you-know-its-time.html

Monday, December 22, 2008. Marketing Career “When you know its time to leave. Marketing Career “When you know its time to leave”. I have always worked in “Corporate”, the antithesis of the, internal entrepreneur calling. Well my career began at Cadbury’. Rand was unbundling and unprofitable, inflexible and pedestrian businesses like Barlows Appliance Company would never survive. It was time to leave, so taking a visual portfolio of the best work I had done I hit the market place and took a role at Gilbey...

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Thursday, February 17, 2011. The layman’s mobile chronology and Marketing Insights. I received the email below from a colleague and after reading it, it got me thinking about the mobile phone industry and how it’s rise and fall of brands had impacted on my own ‘consumer’ perspective. We too, are standing on a "burning platform," and we must decide how we are going to change our behaviour. I have learned that we are standing on a burning platform. For example, there is intense heat coming from our competi...

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