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SEO to SEM or how to be a successful SEOer in 2013 | SEO matters

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Why not buy me a coffee? SEO to SEM or how to be a successful SEOer in 2013. Being an SEO (and succeeding) in 2013 is very different from, say, a year or two ago. 2012 has seen some major changes to Search engine marketing and whoever hasn’t adapted is almost surely guaranteed to disappear from the SEM radar. Being an SEM specialist in 2013 is not just a job – it’s an adventure! January 14, 2013. 2 Responses to “SEO to SEM or how to be a successful SEOer in 2013”. Mat - Coach Sportif en Ligne. It shouldn...

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SEO CV London - Andrei Busuioc | SEO matters

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Why not buy me a coffee? CV – LinkedIn. I am a Digital Marketing professional with extensive experience and a proven track record of delivering results in competitive markets and industries. My main areas of interest and expertise revolve around Online Marketing and Branding, with a specific focus on SEO and its interconnections with other channels, such as Paid Search, Content Management, Technical Development and Analytics – please also see my LinkedIn. April 2014 – December 2014:. Tools: Screaming Fro...

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Most common redirects for SEO - 301 and 302 | SEO matters

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Why not buy me a coffee? Most common redirects for SEO – 301 and 302. Technical SEO knowledge is a must nowadays for any SEO professional who wants to stay in the industry and be successful. In a context where being an all-rounder is no longer a bonus, but an everyday necessity, let’s look at HTTP status codes and how we can use them. In brief, when a web server services a page, the process generates a code, which then becomes part of the log. The basic five categories can be summarised like this:. The 3...

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SEO in numbers - click distribution on the first page | SEO matters

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Why not buy me a coffee? SEO in numbers – click distribution on the first page. How traffic is distributed between the first 10 positions of the first page. When it comes to representing SEO in numbers, one of the most frequent questions is: how do we measure SEO? Shortly followed by: what is a position on the first page worth? Well, a good place to start is a representation of clicks distribution on the first page:. October 22, 2014. October 24, 2014 at 2:12 pm. October 24, 2014 at 2:19 pm. October 24, ...

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Incentives, rewards and performance | SEO matters

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Why not buy me a coffee? Incentives, rewards and performance. Not directly related to SEO or Online Marketing, but this is a very interesting video about what motivates us to do well. As it turns out, it’s far more complicated than just financial rewards, both within an organisation and in a more general context. It made me think a bit…. August 26, 2014. Sorry, the comment form is closed at this time. Most common redirects for SEO – 301 and 302. SEO success factors – the periodic table. Co-citation, co-o...

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andrei | SEO matters

http://seomatters.eu/author/zenarteast

Why not buy me a coffee? Google’s Searches now determined by ‘intelligent’ machines, and this is only the beginning. Even the people at Google at Google find it surprising – ‘intelligent’ machine thinking is now the third most important ranking factor. Considering there are over 200 ranking factors and that these are early days for artificial intelligence, we can expect the traditional concept of SEO to morph into a query-based, less link-dependent discipline. October 27, 2015. The conclusion seems inevi...

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SEO strategy for mobile - the only constant is change | SEO matters

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Why not buy me a coffee? SEO strategy for mobile – the only constant is change. The world of mobile and mobile optimisation is changing more rapidly than other fields the average strategy planning spans in the industry go up to about 3 months and need to be reassessed at least quarterly in order to stay ahead of the game and incorporate new mobile devices that enter the market or constantly changing mobile practices. Targeted mobile friendly content. Mobile specific and device specific link building.

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Penguin 2.0 - the over optimisation updates from Google and the resulting changes in SEM | SEO matters

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Why not buy me a coffee? Penguin 2.0 – the over optimisation updates from Google and the resulting changes in SEM. Another month, another update from Google. And Penguin 2.0 is a serious one, with implications fro many businesses as well as online marketing professionals. From search results to the way we optimize, the two cute little animals from Google – Panda and Penguin – have changed the online landscape forever. Without Brand credibility, good content to support it and a significant Social presence...

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Why Google (still) uses links to rank websites - the fundamental SEO question | SEO matters

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Why not buy me a coffee? Why Google (still) uses links to rank websites – the fundamental SEO question. To my surprise, there are still people out there who question why Google and other search engines use links to rank pages in search results – and some of them even call themselves SEO specialists! Social signals – they are growing in importance as a ranking factor, but for the near future links will remain the main algorithmic indicator of a site’s value. It is quite possible to see a c...Metrics for s...