firstmover.pro
Digital Asset Management — Firstmover Pro
http://www.firstmover.pro/themen/digital-asset-management
Focus on the Internet by a Digital Native. Media-Asset-Management (MAM), Digital Asset Management (DAM), Media-Warehouse-Systeme und Digital Media Management (DMM) sind in der Regel synonyme Bezeichnungen für Systeme zur Strukturierung. Typische Funktionalitäten von Digital Asset Management Systemen. Verschlagwortung mit Metadaten, Metainformationen. Konvertierung in alle Industrieformate. Mediendistribution per E-Mail und Links. Publizierung auf Website, im Intranet oder Extranet. Mehrfachverwertung sic...
powerconsultantsinc.com
Power Consultants Incorporated
http://www.powerconsultantsinc.com/whyedam.htm
Register for a Demo. DIGITAL ASSETS MANAGEMENT - PRODUCT SURVEY and SWOT ANALYSIS:. Every year, according to market research firm Gistics Inc. Companies jeopardize $300 billion worth of their brand-related digital content such as video, packaging, print and audio because it is either lost, misplaced or duplicated. An average of $8,200 per person per year is spent on file management activities, like searching, organizing, backup, and. Next in line is content management. It is on a lower level than kno...
damformarketing.com
Cycle time metric - Dam for Marketing
http://damformarketing.com/making-the-case-for-digital-asset-management-in-marketing/case-for-dam-cycle-time-metric
2-day course Fundamentals of DAM for Marketing. Re: Michael Moon, CEO, GISTICS. What single metric defines efficiency of a marketing operation? CONTROL, CONSISTENCY, AND COLLABORATION. The chief marketing officer of a global enterprise grapples with many issues and challenges. Most successful CMOs make the execution of strategy their number one priority. This execution entails having the right people in the right jobs and having the systems for managing the marketing process. Emphasizes how quickly a fir...
damformarketing.com
Largest overlooked cost - Dam for Marketing
http://damformarketing.com/making-the-case-for-digital-asset-management-in-marketing/case-for-dam-largest-overlooked-cost
2-day course Fundamentals of DAM for Marketing. Re: Michael Moon, CEO, GISTICS. What is one of the largest and most overlooked costs of a marketing operation? GLOBAL LAUNCHES ENTAIL LARGE TEAMS AND MYRIAD HANDOFFS POTENTIAL DELAYS. A closer examination of potential chokepoints within a major launch suggests how automation might provide time-to-market gains. Pressed with absolute deadlines, each contributor must perform designated tasks in very narrow time frames. Manual, duplicated, and problematic works...
damformarketing.com
Conversations - Dam for Marketing
http://damformarketing.com/conversations-table-of-contents
2-day course Fundamentals of DAM for Marketing. Re: Michael Moon, CEO, GISTICS. Interview with Tom Marine. Masterclass interview by Michael Moon with Tom Marine, a true innovation leader who implemented, in record time, a DAM-enabled workflow for a multichannel catalog marketing firm. The Self-assessment compiles comments and survey inputs from dozens of interviews and worksheets. We ask that you add your own insights and findings. Leave a Reply Cancel reply. Sign up for our newsletter!
damformarketing.com
Marcom supply chains - Dam for Marketing
http://damformarketing.com/making-the-case-for-digital-asset-management-in-marketing/case-for-dam-marcom-supply-chains
2-day course Fundamentals of DAM for Marketing. Re: Michael Moon, CEO, GISTICS. What constitutes a marcom supply chain? Chief marketing officers (CMOs) and their teams develop a marketing strategy and execute that strategy across multiple markets, regions, communications media, and suppliers or partners. The figure below depicts the inherent complexity of executing a brand-marketing strategy with clarity, consistency, and credibility. NOISY MEDIUM DISTORTS STRATEGY. What is one of the largest ….
damformarketing.com
Global delivery system - Dam for Marketing
http://damformarketing.com/making-the-case-for-digital-asset-management-in-marketing/case-for-dam-global-delivery-system
2-day course Fundamentals of DAM for Marketing. Re: Michael Moon, CEO, GISTICS. What type of system will a firm need to automate the global delivery of marketing materials, sales presentations, and training to field staff and partners? MEDIA SERVICES OF ENTERPRISE DAM SYSTEMS. The figure below depicts several key functions of an enterprise-class DAM system. Well-designed digital assets enable dynamic rendering of content, saving hundreds and thousands of hours per year. Here new technologies and DAM syst...
damformarketing.com
Presentation libraries - Dam for Marketing
http://damformarketing.com/making-the-case-for-digital-asset-management-in-marketing/case-for-dam-presentation-libraries
2-day course Fundamentals of DAM for Marketing. Re: Michael Moon, CEO, GISTICS. What is a marketing reference and presentation library? TEMPLATES, MEDIA COMPONENTS, AND READY-TO-MODIFY PRESENTATIONS. Companies can offer a reference and presentation library through a DAM-enabled repository. The figure below depicts how a sales support and field operations group uses a centralized brand asset repository to better serve field executives and channel partners. For companies that have secured appropriate site ...
SOCIAL ENGAGEMENT