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Griswold & Griswold

There is no substitute for quality. In direct mail, quality is creativity. What makes a winner is the power of an idea the understanding of the donors desires the positioning of an emotionally moving offer. Segmentation, modeling, list selection, and cost control are all vital but what makes a direct mail program soar is creativity. Too many agencies have lost sight of this. If you want an experienced creative partner who will be passionate and enthusiastic about your cause contact Griswold and Griswold, In

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Griswold & Griswold | griswold-griswold.com Reviews

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There is no substitute for quality. In direct mail, quality is creativity. What makes a winner is the power of an idea the understanding of the donors desires the positioning of an emotionally moving offer. Segmentation, modeling, list selection, and cost control are all vital but what makes a direct mail program soar is creativity. Too many agencies have lost sight of this. If you want an experienced creative partner who will be passionate and enthusiastic about your cause contact Griswold and Griswold, In

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1 direct mail

2 fundraising

3 griswold

4 political

5 charities

6 creative

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creative,net money,how we work,lists and data,schedule and quality,those we serve,creativity passion,experience,founder of americares,janice knopp,republican national committee,evelyn@griswold griswold com

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Griswold & Griswold | griswold-griswold.com Reviews

https://griswold-griswold.com

There is no substitute for quality. In direct mail, quality is creativity. What makes a winner is the power of an idea the understanding of the donors desires the positioning of an emotionally moving offer. Segmentation, modeling, list selection, and cost control are all vital but what makes a direct mail program soar is creativity. Too many agencies have lost sight of this. If you want an experienced creative partner who will be passionate and enthusiastic about your cause contact Griswold and Griswold, In

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griswold-griswold.com

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How We Work

http://www.griswold-griswold.com/howwework.html

We believe that a direct mail fund raising program should be run like a business. By that we mean there should be a budget with costs and goals for each mailing, clients must control both the copy and cost of all mailings and the direct mail agency should be rewarded only to the extent you are pleased with and proceed with the program. 3 List Recommendation - Based on our knowledge of lists and our extensive mailing programs for other top organizations, we will make a recommendation of lists we suggest m...

2

Net Money

http://www.griswold-griswold.com/netmoney.html

Net money requires superior creative products that not only bring in donors at a fraction of their inception contribution, or else the program will never produce net money, but will also renew those donors and continually increase the all important long term net donor value. Net money depends on outstanding list selection and multiple list strategies to target prospects who are most likely to not simply respond to a letter but to join your efforts. Our focus on producing net money drives every aspect of ...

3

List, Data, Segmentation

http://www.griswold-griswold.com/lists.html

We recommend that our clients segment their mailings by recency, dollar amount and frequency. This segmentation allows us to accomplish a couple of important goals. First, it gives us a means to measure the health of the files. The higher the proportion of names in the more recent, more frequent and higher dollar the stronger the donor file. At the same time we are maximizing the retention and upgrading of our client's current donors, we must replace those who are lost due to unavoidable attrition. The b...

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Those We Serve

http://www.griswold-griswold.com/thoseweserve.html

5

Griswold & Griswold, Inc.

http://www.griswold-griswold.com/index.html

Robert C. Macauley. Griswold has had one of the longest running donor acquisition packages for the Republican Party. They are very professional, provide top notch strategic advice and are responsive to the needs of clients. Former Deputy Finance Director.

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Strategic Alliance Partners | Orr Associates, Inc.

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Premier consultants to the nonprofit industry. Organizational and Operational Planning. Strategic Planning and Organizational Alignment. Crisis Response and Planning. Revenue Assessments and Planning. Feasibility Studies and Campaign Planning. About OAI: Strategic Alliance Partners. On occasion, OAI partners with organizations to further strengthen the services we are able to provide our clients. OAI has formed strategic alliance partnerships with companies that align with and support our mission.

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THE ART AND SCIENCE OF DIRECT RESPONSE. Griswold and Griswold builds orginzations robust sources of net income so that they can do more of what they do best. See how we do it. Robert C. Macauley. Griswold has had one of the longest running donor acquisition packages for the Republican Party. They are very professional, provide top notch strategic advice and are responsive to the needs of clients. Former Deputy Finance Director. See a partial client listing. Griswold and Griswold, Inc.

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