ard-design-switzerland.com
Blog - ARD DESIGN SWITZERLAND
http://ard-design-switzerland.com/en/blog?open=5
Three Takeaways to Drug Branding. All / Brand Strategy / Visual Identity. Imagine that your job is to maximize value and revenue for a brand whose name canâ t be pronounced on the first try, whose packaging canâ t reference a single product feature or benefits, and - above all -, a brand that canâ t be promoted to its end users directly. Thatâ s the challenge brand managers in pharmaceutical companies have to deal with. And they have their industryâ s strict regulatory compliance requirements to thank.
ard.ch
Blog - ARD DESIGN SWITZERLAND
http://www.ard.ch/en/blog?open=5
Three Takeaways to Drug Branding. All / Brand Strategy / Visual Identity. Imagine that your job is to maximize value and revenue for a brand whose name canâ t be pronounced on the first try, whose packaging canâ t reference a single product feature or benefits, and - above all -, a brand that canâ t be promoted to its end users directly. Thatâ s the challenge brand managers in pharmaceutical companies have to deal with. And they have their industryâ s strict regulatory compliance requirements to thank.
