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Route Insights - A blog about Lead Generation, Lead Nurturing and Getting Results from your Marketing Automation strategies

A blog about Lead Generation, Lead Qualification and Getting Results from your Marketing Automation strategies.

http://insights.route.to/

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Route Insights - A blog about Lead Generation, Lead Nurturing and Getting Results from your Marketing Automation strategies | insights.route.to Reviews

https://insights.route.to

A blog about Lead Generation, Lead Qualification and Getting Results from your Marketing Automation strategies.

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1

Why is content marketing important to Marketing Automation?

http://insights.route.to/why-is-content-marketing-important-to-marketing-automation

Content Marketing Style Guide. Thanks for your interest on our Marketing Automation 101 email course! Why is content marketing important to Marketing Automation? June 10, 2015. By Felipe Cardoso Barbosa. One of the main activities you can perform with a marketing automation software is Lead Nurturing. And Lead Nurturing is all about great content. They have many ways to avoid being interrupted. Because of that, marketers needed to approach the prospects in a different way. Inbound Marketing relies on con...

2

What are the benefits of Marketing Automation?

http://insights.route.to/marketing-automation-benefits

Content Marketing Style Guide. Thanks for your interest on our Marketing Automation 101 email course! What are the benefits of Marketing Automation? June 10, 2015. By Felipe Cardoso Barbosa. Target the right people, at the right time, with the right content and make them move along your marketing and sales funnel. A marketing automation tool can help marketing and sales teams understand better their audience by creating a rich profile that will lead to better targeted message and better leads to sales.

3

Route Integration with Segment

http://insights.route.to/route-segment-integration

Content Marketing Style Guide. Thanks for your interest on our Marketing Automation 101 email course! Route now integrates with Segment. June 15, 2015. By Felipe Cardoso Barbosa. We want to be the easiest yet powerful Marketing Automation software on the market. To achieve this we are building several integrations that will allow third party apps to send information to Route. The first integration that is up and running is with Segment. How does Segment work? Just as simple as that. It’s been a while sin...

4

Creating Personas to understand your audience

http://insights.route.to/creating-personas-to-understand-your-audience

Content Marketing Style Guide. Thanks for your interest on our Marketing Automation 101 email course! Creating Personas to understand your audience. June 10, 2015. By Felipe Cardoso Barbosa. Create personas and improve your content marketing and your marketing automation strategies. First of all never forget: marketing is all about people. This happen when you don’t understand your audience: your targeted buyers and influencers. Who they are and what they want? What is a persona? When the data is organiz...

5

How to send your first campaign with Route

http://insights.route.to/send-your-first-campaign

Content Marketing Style Guide. Thanks for your interest on our Marketing Automation 101 email course! Follow these steps and send your first campaign using Route. June 12, 2015. By Felipe Cardoso Barbosa. I’ll guide you through from installing our main script to sending an event-triggered email. If you haven’t subscribed to try Route yet, why don’t you do it now. Come with me, it’s just 3 steps:. Activate one of our Integrations. 1 Activate one of our Integrations. Manually integrate using our scripts to...

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Route Insights - A blog about Lead Generation, Lead Nurturing and Getting Results from your Marketing Automation strategies

Route now integrates with Segment. June 15, 2015. By Felipe Cardoso Barbosa. We want to be the easiest yet powerful Marketing Automation software on the market. To achieve this we are building several integrations that will allow third party apps to send information to Route. The first integration that is up and running is with Segment. What’s Segment? If you don’t know what Segment is you should take… Continue reading →. Follow these steps and send your first campaign using Route. June 12, 2015. Create ...

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