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Interaction Branding - Markenkommunikation durch Interaktion - What This Is

Interaction Branding - Ein Branding Instrument für interaktive Medien. Interaction Branding nutzt die Interaktion zur gezielten Markenkommunikation, so dass die Art und Weise wie die Interaktion stattfindet und wahrgenommen wird zu einem Teil der Markenidentität wird. Darüber hinaus macht es sich die Interaktion und deren Wirkung zunutze, um Charakter und Mehrwert von Unternehmen, Produkten oder Dienstleistungen unmittelbar erlebbar zu machen.

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Interaction Branding - Markenkommunikation durch Interaktion - What This Is | interactive-branding.org Reviews
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Interaction Branding - Ein Branding Instrument für interaktive Medien. Interaction Branding nutzt die Interaktion zur gezielten Markenkommunikation, so dass die Art und Weise wie die Interaktion stattfindet und wahrgenommen wird zu einem Teil der Markenidentität wird. Darüber hinaus macht es sich die Interaktion und deren Wirkung zunutze, um Charakter und Mehrwert von Unternehmen, Produkten oder Dienstleistungen unmittelbar erlebbar zu machen.
<META>
KEYWORDS
1 Interaction Branding
2 Interactive Branding
3 Experience Branding
4 interaktive Markenkommunikation
5 Markenidentität
6 interaktive Medien
7 UX
8 User Experience
9 Interface Design
10 Definition
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Interaction Branding - Markenkommunikation durch Interaktion - What This Is | interactive-branding.org Reviews

https://interactive-branding.org

Interaction Branding - Ein Branding Instrument für interaktive Medien. Interaction Branding nutzt die Interaktion zur gezielten Markenkommunikation, so dass die Art und Weise wie die Interaktion stattfindet und wahrgenommen wird zu einem Teil der Markenidentität wird. Darüber hinaus macht es sich die Interaktion und deren Wirkung zunutze, um Charakter und Mehrwert von Unternehmen, Produkten oder Dienstleistungen unmittelbar erlebbar zu machen.

INTERNAL PAGES

interactive-branding.org interactive-branding.org
1

Interaction Branding - Branding by Interaction - What It Is

http://www.interactive-branding.org/1-1-What-It-Is.html

Adding the feel to the look in a virtual world. Everybody is talking about online experiences today. So what exactly are these experiences? What should they do? When do they work? What is Interaction Branding? Interaction Branding is primarily a tool. A tool which companies can use to exploit the potential and optimize the effects of interaction. Interaction Branding has been developed out of a fusion of knowledge in the fields of Brand Management, Communications Design / Interaction Design and HCI (Huma...

2

Interaction Branding - Markenkommunikation durch Interaktion - Beispiele

http://www.interactive-branding.org/4-0-Beispiele.html

Interaktive Erlebnisse und Interaktion zur Markenkommunikation. Diese Beispiele können für angewandtes Interaction Branding stehen. Hier repräsentiert die Interaktionsart den Charakter der Marke und erzeugt zeitglich Situationen in denen der Besucher den Mehrwer und Nutzen eines Produktes unmittelbar erfahren kann. Im Moment sind noch einige Beispiele den Kategorien nicht richtig zugeordnet. (wird aber bald, sobald Zeit vorhanden.). Interaktive Erlebnisse, aber ohne Bezug zum Markencharakter.

3

Interaction Branding - Markenkommunikation durch Interaktion - Grundlagen

http://www.interactive-branding.org/2-0-Grundlagen.html

Das Interaction Branding Prozessmodell. Es gibt zahlreiche Methoden und Ansätze um erfolgsversprechende Benutzererlebnisse zu schaffen. Bei der Wahl einer Methode oder Ansatzes ist der wichtigste Aspekt den Nutzer und nicht die technischen Möglichkeiten als Ausgangspunkt für die Lösung zu wählen. Eine Liste der verschiedenen Methoden und Ansätzen wird hier bald verfügbar sein.). Ein Fragenkatalog zur Evaluation. Ist bei der Konzeption der Mensch oder die technischen Möglichkeiten der Ausgangspunkt? Ist d...

4

Interaction Branding - Markenkommunikation durch Interaktion - Datenschutz

http://www.interactive-branding.org/7-0-Datenschutz.html

Wir freuen uns über Ihr Interesse an unserer Homepage und dem Thema Interaction Branding. Für externe Links zu fremden Inhalten können wir dabei trotz sorgfältiger inhaltlicher Kontrolle keine Haftung übernehmen. Erhebung und Verarbeitung von Daten. Zusätzlich werden die IP Adressen der anfragenden Rechner protokolliert. Weitergehende personenbezogene Daten werden nur erfasst, wenn Sie diese Angaben freiwillig, etwa im Rahmen einer Anfrage oder Registrierung, machen. Soweit Sie uns personenbezogene Daten...

5

Interaction Branding - Markenkommunikation durch Interaktion - Lesenswertes

http://www.interactive-branding.org/3-0-Lesenswertes.html

Was Sie hier finden. Auf dieser Seite finden Sie Artikel zum Thema Userinteface Design, Usability, Marketing und Branding. Die Artikel repräsentieren einige der verschiedenen Sichtweisen und Ausgangspositionen. Twitter Analytics for Brands. We’ve established that Twitter is a viable place for brands to put up shop, but now that they’re microblogging away, how can they measure their output, customer service endeavors, conversation abilities, and overall ROI? Interactive Media and Dark Marketing. One of th...

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Interaction Branding - Markenkommunikation durch Interaktion - What This Is

Interaction Branding [ EN. Adding the feel to the look in a virtual world. Everybody is talking about mobile and online experiences today. So what exactly are these experiences? What should they do? When do they work? What is Interaction Branding? Interaction Branding is primarily a tool. A tool which companies can use to exploit the potential and optimize the effects of interaction. Interaction Branding has been developed out of a fusion of knowledge in the fields of Brand Management, Communications Des...

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