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Programmatic Advertising: Clearing Up Some Misconceptions | Barefoot Proximity

http://www.alittledata.com/programmatic-advertising-clearing-up-some-misconceptions

Programmatic Advertising: Clearing Up Some Misconceptions. You can’t escape the topic of programmatic ad buying these days. It’s seemingly everywhere. In all the hype and hoopla, however, considerable confusion has crept in. Here are four misconceptions that we encounter on virtually a daily basis:. Just Calling It Programmatic Doesn’t Make it So. Programmatic is Not Hands Free. Programmatic Isn’t So Automatic. It’s Not Just For Display Ads. While digital display ads have been the primary focus of progra...

alittledata.com

The Rise of the CM/IO | Barefoot Proximity

http://www.alittledata.com/the-rise-of-the-cmio

The Rise of the CM/IO. There’s no escaping the fact that, in our digital, data-driven world, marketing. Lots of Talk, Not So Much Action. A recent Forrester/Forbes survey. Suggests that CMOs and CIOs have begun to trust each other a bit more, but that there’s still ample room for progress. The report calls for CIOs and CMOs to create a shared business-technology agenda. Maybe it’s time to invite your CIO out to lunch to talk, and then act. In 2015, 1 1 = 3. Makes, and it’s one we endorse. That measures t...

alittledata.com

Three Opportunities Every Retailer Needs to Consider | Barefoot Proximity

http://www.alittledata.com/three-opportunities-every-retailer-needs-to-consider

Three Opportunities Every Retailer Needs to Consider. These are topsy-turvy days in the world of retailing. Longtime brands like the Gap, and the malls they call home, are facing punishing times. Notable ecommerce brands, like Bonobos, are now planting flags offline. These are interesting times indeed, and they’re packed full of opportunities. Here are three things that we believe every retailer needs to seriously consider. Pure Plays Have Seen Their Heydays. On the brick-and-mortar side, Macy’s click-an...

alittledata.com

Blog | Barefoot Proximity

http://www.alittledata.com/blog

Investigations And Insights Into Data-Driven Creativity. How Retailers Can Make The Most of the Holidays – Part 1. How Retailers Can Make The Most of the Holidays The holidays change people. Someone’s otherwise stoic Aunt Jane turns into a stand-up comedian and someone’s otherwise sober Uncle Reginald becomes a lush. But the holidays also change how people consume content and make buying decisions. We’ve worked with a host of retailers to help them analyze their data in order …. The Rise of the CM/IO.

alittledata.com

Data-Driven Creativity. Seriously. | Barefoot Proximity

http://www.alittledata.com/data-driven-creativity-seriously

Data-Driven Creativity. Seriously. Let’s say you have a business, and the competition is outspending you by a factor of three to one. You just can’t spend anymore. Not only that, but they’re stealing your top performers. That’s a problem. Somehow you have to be more effective. Of course ,. Using the same playbook as the competition would be insane, but that’s the only playbook your organization knows. What do you do? How many pitches does it take to wear him down? In much the same way, data-driven creati...

alittledata.com

Jennie-O | Barefoot Proximity

http://www.alittledata.com/jennie-o-case-study

The Delicious Power Of Content Darwinism. Due to the success Barefoot Proximity was already seeing with paid search, Jennie-O leaned on us to make the rest of their media work harder. As a result, we created a simple static banner template so that messaging, images and calls-to-action could be switched out based on the viewer. From this template came hundreds of ads, each specifically tailored to ensure, similar to search, that we showed the right ad to the right person at exactly the right time. Display...

alittledata.com

Schwan’s | Barefoot Proximity

http://www.alittledata.com/schwans-case-study

Optimizing Paid Media To Drive Demand Down The Funnel. Schwan’s Home Service has a strong history delivering ice cream, chicken and other items to customers across the country. But with new grocery delivery companies popping up daily, they knew if they wanted to continue to be the market leader they needed to defend and grow their market share. For new business inquiries contact Weston Wolf at (513) 236-7330 or email: wwolf@barefootproximity.com. Click here to see our current career opportunities.

alittledata.com

How Retailers Can Make The Most of the Holidays – Part 1 | Barefoot Proximity

http://www.alittledata.com/how-retailers-can-make-the-most-of-the-holidays-part-1

How Retailers Can Make The Most of the Holidays – Part 1. How Retailers Can Make The Most of the Holidays. The holidays change people. Someone’s otherwise stoic Aunt Jane turns into a stand-up comedian and someone’s otherwise sober Uncle Reginald becomes a lush. But the holidays also change how people consume content and make buying decisions. We’ve worked with a host of retailers to help them analyze their data in order to identify and adjust to these holiday anomalies and surprises. For new business in...

alittledata.com

Andersen Windows | Barefoot Proximity

http://www.alittledata.com/andersen-window-case-study

A Clearer View Of The Close. Using Data To Map the Consumer Journey. To do this, Andersen wanted to target Northeast Homeowners. These consumers have high awareness and consideration of Andersen products, but were often opting for vinyl instead of the 400 Series. When Andersen approached Barefoot, they had tons of data about their 400 Series, the window category, and their consumer. They knew they wanted to approach people who were already thinking about replacing their windows. Our first step was to lev...