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LaTasha Kenley on Integrated Marketing Communications | adventures in Emerging Media

adventures in Emerging Media

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LaTasha Kenley on Integrated Marketing Communications | adventures in Emerging Media | latashakenley.com Reviews

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adventures in Emerging Media

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Emerging Media | LaTasha Kenley on Integrated Marketing Communications

http://latashakenley.com/category/emerging-media

LaTasha Kenley on Integrated Marketing Communications. Adventures in Emerging Media. Category Archives: Emerging Media. Finally, YouTube kids launched! Hey parents what do you know about mobile app privacy? March 15, 2015. Already popular among teenagers, YouTube released a new kid friendly app with content for children. According to YouTube, year over year they have seen 200% growth in viewing time on their family entertainment channels. The app by Google will run … Continue reading →. March 9, 2015.

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multiscreen | LaTasha Kenley on Integrated Marketing Communications

http://latashakenley.com/tag/multiscreen

LaTasha Kenley on Integrated Marketing Communications. Adventures in Emerging Media. How many screens do you have and use consistently? February 18, 2015. Marketers using Multi-screen campaigns Lexus Case Study The Other Side of Lexus connected ads put consumers in the driver seat. To engage 25 34 year old men and promote its F Series performance vehicles, Lexus partnered with Team One and Microsoft … Continue reading →. Follow Blog via Email. Join 283 other followers. Blog at WordPress.com.

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#snapchat | LaTasha Kenley on Integrated Marketing Communications

http://latashakenley.com/tag/snapchat

LaTasha Kenley on Integrated Marketing Communications. Adventures in Emerging Media. Snapchat’s new music feature! March 9, 2015. Snapchat’s newest update now lets you capture video while also playing music on your phone. You can simultaneously run audio apps, like Pandora and iTunes, while taping Snapchat video at the same time. Snapchat launched in 2011 with a heavy … Continue reading →. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email.

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Will you “meet me at Starbucks” for a date? | LaTasha Kenley on Integrated Marketing Communications

http://latashakenley.com/2015/02/10/will-you-meet-me-at-starbucks-for-a-date

LaTasha Kenley on Integrated Marketing Communications. Adventures in Emerging Media. How should marketers approach diverse ethnicities? How many screens do you have and use consistently? Will you “meet me at Starbucks” for a date? February 10, 2015. World’s Largest Starbucks Date! Starbucks is teaming up with dating site Match.com for a Valentines Day promotion where they will stage the world’s largest Starbucks date on February 13, 2015. Twitter has proven to be an incredibly valuable tool for the popul...

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How many screens do you have and use consistently? | LaTasha Kenley on Integrated Marketing Communications

http://latashakenley.com/2015/02/18/how-many-screens-do-you-have-and-use-consistently

LaTasha Kenley on Integrated Marketing Communications. Adventures in Emerging Media. Will you “meet me at Starbucks” for a date? Evian Water Viral Marketing Campaign →. How many screens do you have and use consistently? February 18, 2015. Marketers using Multi-screen campaigns. Lexus Case Study The Other Side of Lexus connected ads put consumers in the driver seat. Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window). Click to share on Google (Opens in new window).

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jessrunkleimc619.wordpress.com jessrunkleimc619.wordpress.com

Negative Reviews? Don’t Get Defensive! – Emerging Media – It's All About the Connection

https://jessrunkleimc619.wordpress.com/2015/03/13/negative-reviews-dont-get-defensive

Emerging Media – It's All About the Connection. Emerging Media in IMC. Don’t Get Defensive! March 13, 2015. March 13, 2015. Love it or hate the customer review is here to stay! 8220;According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews”. Businesses should also be made aware o...

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About | Talk About A [Digital] Revolution

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Talk About A [Digital] Revolution. This blog will explore the art of digital storytelling and its impact on integrated marketing communications. This is an example of a page. Unlike posts, which are displayed on your blog’s front page in the order they’re published, pages are better suited for more timeless content that you want to be easily accessible, like your About or Contact information. Click the Edit link to make changes to this page or add another page. Leave a Reply Cancel reply. Http:/ www....

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March 2015 – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/03

The intersection of traditional and new media. Snowden vs. Data. Edward Snowden was the keynote speaker at SXSW in 2014. Delivering his speech via video conference. An audience member asked what the difference between the government tracking people and corporations was, why is okay for one and not the other? Despite this answer consumers do not want to be monitored in any sense, even if it will make their shopping experience better. Industry research showed that 77%. Industry research also showed that 67%.

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Top Emerging Trends in Online Higher Education – Keep Calm and Keep Up

https://keepcalmandkeepup.wordpress.com/2015/03/16/top-emerging-trends-in-online-higher-education/comment-page-1

Keep Calm and Keep Up. Where Emerging Trends and Media Come Together. Top Emerging Trends in Online Higher Education. March 16, 2015. As distance learning increasingly becomes a popular option among college and university students at both the graduate and undergraduate levels, a number of emerging trends in online higher education continue to develop. These trends are often a response to changes in student needs and improvements to enhance the student experience. Podcasting and Social Media. Additional i...

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More than Words | On the Rise

https://kkprice.wordpress.com/2015/03/03/more-than-words

I love a good story. Is there anything more engaging or thought provoking than a compelling story? No one seems to tell a better story than Pixar, the Walt Disney animated subsidiary. Pixar is renowned for its high quality animation and superb story lines. In a recent webinar I was directed to check out Pixar’s 22 Rules of Storytelling. To see how it parallels with digital brand storytelling. So, what does Pixar have to say about storytelling? Rule 4. Once upon a time there was. Because of that,. Rule 10...

laurenlebeaureynolds.wordpress.com laurenlebeaureynolds.wordpress.com

Stuff for the Sake of Stuff? – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/02/02/stuff-for-the-sake-of-stuff

The intersection of traditional and new media. Stuff for the Sake of Stuff? 93% of B2B marketers currently use content marketing. A $44 billion industry that generates three times as many leads per dollar spent as traditional marketing tactics. Is getting on board with their recently launch sponsored content advertising, allowing advertisers to reach their audience with their content marketing pieces. So next time you pick up one of these content marketing pieces, will you think twice? Is Social Media Ma...

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Twitter Embraces New Features | On the Rise

https://kkprice.wordpress.com/2015/02/01/twitter-embraces-new-features

Twitter Embraces New Features. New Release Shows Twitter Can Change. Dismal market news dogged Twitter for much of 2014, as investors were continually concerned about the growth of the user base and the strategic direction of the company. In July, Market Watch. Reported shares had fallen 9.5% since first-quarter results were released in late April, and were down 39% year-to-date, mainly due to investor worries that the company’s user base wasn’t growing fast enough. A Huffington Post. Looks like Twiter i...

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A Spoonful of Ethics – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/03/04/a-spoonful-of-ethics

The intersection of traditional and new media. A Spoonful of Ethics. From 2008 to 2011 the total media spending to promote child-targeted cereals increased by 34% from $197 million to $264 million. Despite these increases in advertising spending, the extent to which children understand that they are being advertised to is unknown. Children see cereal commercials. Tween’s Knowledge of Marketing Tactics, Skeptical Beyond Their Years. Are new and emerging marketing tactics targeting children unethical?

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Dirty Money – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/01/29/dirty-money/comment-page-1

The intersection of traditional and new media. Emerging media has resulted in a shift in marketers’ use of promotional tactics, this raises important questions about the use of persuasion and whether or not children can comprehend it. The skillet needed to recognize a Pepsi commercial and its purpose and Pepsi in a video game are quite different thought processes. Can children understand the difference between the two? If not, does this qualify as unethical? The study found that covert marketing tactics ...

laurenlebeaureynolds.wordpress.com laurenlebeaureynolds.wordpress.com

Dirty Money – Emerging Traditions

https://laurenlebeaureynolds.wordpress.com/2015/01/29/dirty-money

The intersection of traditional and new media. Emerging media has resulted in a shift in marketers’ use of promotional tactics, this raises important questions about the use of persuasion and whether or not children can comprehend it. The skillet needed to recognize a Pepsi commercial and its purpose and Pepsi in a video game are quite different thought processes. Can children understand the difference between the two? If not, does this qualify as unethical? The study found that covert marketing tactics ...

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LaTasha Kenley on Integrated Marketing Communications | adventures in Emerging Media

LaTasha Kenley on Integrated Marketing Communications. Adventures in Emerging Media. Finally, YouTube kids launched! Hey parents what do you know about mobile app privacy? March 15, 2015. Parents who want to limit their child’s screen time can control the app’s settings through a password; when a set amount of time is up, the app turns off and can’t be started again without the password. One important emerging issue is consumer privacy in marketing to children through mobile apps. According to the FTC.

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