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Mail That FailsExamples of and lessons from direct communications that neglect basic direct marketing best practices.
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Examples of and lessons from direct communications that neglect basic direct marketing best practices.
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Mail That Fails | mailthatfails.com Reviews
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Examples of and lessons from direct communications that neglect basic direct marketing best practices.
mailthatfails.com
Mail That Fails: November 2009
http://www.mailthatfails.com/2009_11_01_archive.html
Examples of and lessons from direct communications that neglect basic direct marketing best practices. This ADT new customer solicitation fails on several levels:. The recipient currently has ADT Home Security at his home for over 5 years. The letter touts a Wireless Remote Control at a $99 value that is ABSOLUTELY FREE*. The asterisk on the back references a $99 installation charge. It also does not match the insert. No personalization. The opening reads ATTENTION:. The insert looks like something out o...
Mail That Fails: TruGreen: Is the Past the Future?
http://www.mailthatfails.com/2015/04/trugreen-is-past-future.html
Examples of and lessons from direct communications that neglect basic direct marketing best practices. TruGreen: Is the Past the Future? Live in a townhome in a managed community, which would make this solicitation from. But the creative has some interesting elements. On the front of the letter, the Johnson Box. Appears to have a general introduction sales message. If you read only that, you know the offer and the call to actio. Target customers who can purchase your product or service. Subscribe to: Pos...
Mail That Fails: August 2010
http://www.mailthatfails.com/2010_08_01_archive.html
Examples of and lessons from direct communications that neglect basic direct marketing best practices. HSBC and AAA: If it's that Important, be clear about it. These days, it appears like every piece of mail is "IMPORTANT". The operative question is 'Important to Whom? For example, this letter from. Bank claims to have important account information . However all it contained were Privacy and Accessibility notices, in small print. Without an explanatory cover letter. This is a Fail. The letter should have...
Mail That Fails: Allow customers to read the fine print
http://www.mailthatfails.com/2010/02/allow-customers-to-read-fine-print.html
Examples of and lessons from direct communications that neglect basic direct marketing best practices. Allow customers to read the fine print. This fold-out self mailer might be listed on mouseprint. For it’s Fail. The businesses, EAS. Let’s check out the fine print to find out … What? You can’t read it? Well, maybe you can if you have a magnifying glass or zoom in on a scanned image. But the average consumer will not notice and can not read that. Many people mistakenly refer to small print associated wi...
Mail That Fails: July 2010
http://www.mailthatfails.com/2010_07_01_archive.html
Examples of and lessons from direct communications that neglect basic direct marketing best practices. Triple Fails from Moving Companies. A follow-up from some prior posts. In late June, I wrote how Thomas Transfer and Storage mailed a moving offer to my post-move address. Since then, they not only sent a remail of the exact same creative package, they sent a 2nd remail of that package to my new address. Each of the three packages arrived about 10 days apart. As well as List. I covered in prior posts.
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Mail That Fails
Examples of and lessons from direct communications that neglect basic direct marketing best practices. Basic Rules of Prospecting Are Important Everywhere, Even LinkedIn. Offers salespeople the opportunity to find prospective customers and leverage their network as a sales funnel. Just as with the cold call, they get one chance to make a first impression. Unfortunately, the below example of a Fail. Provides lessons that apply to how not to make a first impression in a prospecting email. A not-for-profit ...
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