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Consulting | Trojan360
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Sponsorship Experiential = Evidence of a New Model? June 1st, 2015. It is 2015. People are changing. Thus, sponsorship which is about reaching people is changing. In this white paper, Dr. Norm O’Reilly discusses some of these changes and suggests a new model may be emerging in certain context. As we head to CSFX and the results of the 9th annual Canadian Sponsorship Landscape […]. Content Marketing Changing The Sponsorship Game. April 30th, 2015. Photo courtesy of cbc.ca. January 29th, 2015. The end of 2...
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Uncategorized | Trojan360
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Photo courtesy of cbc.ca. January 29th, 2015. I preface this article with the fact that I am not privy to all the facts in this situation, only a few minutes of heavily edited television coverage and a few news releases reporting on what took place. That said, the core message remains. For those who missed perhaps one of the more courageous sponsorship […]. You Can’t Make Fun of Us If You’re Not One of Us. July 2nd, 2014. Food, Glorious Food: Meeting Marketing Objectives with Mouth-Watering Partnerships.
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2014 July | Trojan360
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Monthly Archive: July 2014. Image Source: Nova News Now. Scotiabank Centre: Behind the Deal. July 28th, 2014. It was a few weeks ago that news broke about Halifax Metro Centre’s newest and biggest sponsorship after over 35 years, Atlantic Canada’s largest sports and entertainment venue was finally getting a naming rights partner. It had long been speculated that Halifax Metro Centre (HMC) would finally sell its name to a corporate partner, […]. Image: www.852cmd.com. The Power in Word of Mouth. On the ev...
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2014 October | Trojan360
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Monthly Archive: October 2014. October 2nd, 2014. Recently I wrote how brands have three options when pursuing a sports sponsorship strategy: league, team or athlete. I concluded by explaining that a sponsor will consider its overall brand strategy and assess how their objectives can be best met by entering into an agreement with one of the options. I wanted to take this topic […]. Sponsorship Experiential = Evidence of a New Model? Content Marketing Changing The Sponsorship Game.
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2014 December | Trojan360
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Monthly Archive: December 2014. Toronto Christmas Market Sponsorships and Activations. December 18th, 2014. Christmas markets have a long history throughout Europe, particularly in German-speaking parts of the continent such as Germany, Austria, and Switzerland, although they are found in other parts of the globe. For centuries, people have enjoyed these open-air markets as a place to gather, buy and sell goods, purchase food and drink, and generally celebrate […]. December 4th, 2014.
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2014 August | Trojan360
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Monthly Archive: August 2014. Considering a Sports Sponsorship Strategy: League, Team or Athlete? August 27th, 2014. Still Rethinking Sponsorship Valuation. August 11th, 2014. Sponsorship Experiential = Evidence of a New Model? Content Marketing Changing The Sponsorship Game. Sponsors and the FIFA Women’s World Cup Canada 2015. Toronto Christmas Market Sponsorships and Activations. Mark Harrison’s Blog. Nike High School Grand Prix. Mark Harrison’s Blog. Nike High School Grand Prix.
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Promotions | Trojan360
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Image: www.852cmd.com. The Power in Word of Mouth. July 21st, 2014. Before Twitter. Before Facebook. Instagram. Pinterest. Tumblr. Google and all the others, there was a time when people actually talked to each other – and there was incredible power in those conversations. One human being talking to another human being was the originial social network and remains the most effective form of marketing. I’m not […]. November 28th, 2013. Tweetacoffee – Starbucks Steps Up Its Twitter Game. November 11th, 2013.
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2014 Marketing World Cup: “Risk Everything” or “Go All In?” | Trojan360
http://www.trojan360.com/2014-marketing-world-cup-risk-everything-or-go-all-in
2014 Marketing World Cup: Risk Everything or Go All In? June 3rd, 2014. Less than two weeks away, the largest single-event sporting competition in the world is on the horizon: the 2014 FIFA World Cup. In the final match of the previous FIFA World Cup, over 1 billion people. Of winning the tournament. With football matches continually becoming more expensive and gaining more global attention, the level of competition going into this year’s contest is at its highest ever. Launched on April 1. Source: http:...
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Strategy | Trojan360
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From Mild-Mannered Intern to Ferocious Tiger: Linking Paper to Practice. February 10th, 2014. My mother always told me to take every opportunity you get because you’ll never know what can happen. Whether she meant it literally or figuratively I don’t know, but I ended up facing the greatest challenge (so far) of my internship when I was recruited to be the ESSO tiger. American Brands Heavily Influencing Canadians: An Inside Look at Ipsos Reid at FFWD Advertising and Marketing Week 2014. February 3rd, 2014.
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Digital | Trojan360
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May 22nd, 2014. Virtual Reality (VR) is a concept that seems like something straight out of a sci-fi movie. You can submerge yourself into a computer-simulated environment that mimics reality to a point where your senses may be fooled into thinking it’s real. But these past two years have seen virtual reality brought to, well, reality. 14 Things I Love About The Digital Life. February 13th, 2014. Tweetacoffee – Starbucks Steps Up Its Twitter Game. November 11th, 2013. The Magic of Big Data. A few years a...
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