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Maria's blog | It's all about social media | mfarrukh1.wordpress.com Reviews
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It's all about social media
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The transformation begins! | Maria's blog
https://mfarrukh1.wordpress.com/2013/06/23/the-transformation-begins
June 23, 2013. The book, Groundswell: winning in a world transformed by social technologies by Li Charlene and Josh Bernoff, provides some great insight about how organizations can prepare for a transformation and have the best chances to succeed. It presents five steps towards the path of benefitting from the groundswell. They are worth sharing with you so let’s begin! First, start small. Second, educate your executives. Third, get the right people to run your strategy. Agency and technology partners of...
Groundswell inside your company and ROI | Maria's blog
https://mfarrukh1.wordpress.com/2013/08/11/social-media-return-on-investment/comment-page-1
August 11, 2013. Groundswell inside your company and ROI. Do you have any idea about how companies collaborate and communicate with their employees? Internal groundswell helps an organization to create new ways for its employees to connect and work together. This participation through internal groundswell helps employees to invest in the company and feel a sense of accountability (Li and Bernoff, 2011, p.244). Avon can benefit from its groundswell only, if its management participates well in it. Avon...
Maria's blog | It's all about social media | Page 2
https://mfarrukh1.wordpress.com/page/2
June 15, 2013. Customer is always right so listen-up! Groundswell has made listening easy for organizations. Listening is one of the most. Organizations listen to their customers with a private community, through brand monitoring or using available tools to do rudimentary listening on their own (Li and Bernoff, 2011, p.93). Six reasons why listening is important. Find out what your brand stands for? Understand how buzz is shifting? Conducting surveys once in a while might be an expensive strategy. Or...
Avoidance is not the cure ! | Maria's blog
https://mfarrukh1.wordpress.com/2013/07/06/avoidance-is-not-the-cure
July 6, 2013. Avoidance is not the cure! Do you have a Facebook account? This was the statement I heard this morning and realized how much friends want to get connected. The emerging groundswell trend is unstoppable. Many corporations have developed partnerships with social networking sites and some are even indulged in online communities. Organizations cannot avoid it as their customers are participating in it (Li and Bernoff, 2011, p.67). Forrester’s Social Technographics Profile. In this step, the com...
Groundswell inside your company and ROI | Maria's blog
https://mfarrukh1.wordpress.com/2013/08/11/social-media-return-on-investment
August 11, 2013. Groundswell inside your company and ROI. Do you have any idea about how companies collaborate and communicate with their employees? Internal groundswell helps an organization to create new ways for its employees to connect and work together. This participation through internal groundswell helps employees to invest in the company and feel a sense of accountability (Li and Bernoff, 2011, p.244). Avon can benefit from its groundswell only, if its management participates well in it. Avon...
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Chapter 8 Helping the groundswell support itself | Mengxing (Jane)
https://janereno1.wordpress.com/2013/07/22/chapter-8-helping-the-groundswell-support-itself
Any thought about social media marketing? Chapter 8 Helping the groundswell support itself. July 22, 2013. Chapter 8 Helping the groundswell support itself. I’ve been living without internet for three weeks. I called TELUS to set up the new internet, but they made me waiting for over two weeks. Then I called Shaw. Shaw asked me to wait for another two weeks. Retrieved from: http:/ sugithk.files.wordpress.com/2013/04/fitness-forum1.jpg? The key points for using wiki to support groundswell are:. The wiki i...
Chapter 7 Energizing the Groundswell | Mengxing (Jane)
https://janereno1.wordpress.com/2013/08/05/chapter-7-energizing-the-groundswell
Any thought about social media marketing? Chapter 7 Energizing the Groundswell. August 5, 2013. This chapter is about how to use the groundswell to energize the sales potential of your best customers. Chapter 7 has provided some marketing techniques tapping into word of mouth: talking with the groundswell means stimulating conversation. We all know that word of mouth is a powerful force in the groundswell. Business can even use it to generate sales. It is necessary for a starting business. It’s self-spre...
Chapter 7 Energizing the Groundswell | Mengxing (Jane)
https://janereno1.wordpress.com/2013/08/05/chapter-7-energizing-the-groundswell/comment-page-1
Any thought about social media marketing? Chapter 7 Energizing the Groundswell. August 5, 2013. This chapter is about how to use the groundswell to energize the sales potential of your best customers. Chapter 7 has provided some marketing techniques tapping into word of mouth: talking with the groundswell means stimulating conversation. We all know that word of mouth is a powerful force in the groundswell. Business can even use it to generate sales. It is necessary for a starting business. It’s self-spre...
Chapter 12: The Groundswell Inside Your Company | Mengxing (Jane)
https://janereno1.wordpress.com/2013/08/11/chapter-12-the-groundswell-inside-your-company
Any thought about social media marketing? Chapter 12: The Groundswell Inside Your Company. August 11, 2013. Retrieved from: http:/ dynamic.images.indigo.ca/books/1422161986.jpg? Lang=en&width=210&quality=85&altimages=true&csvids=. Chapter 12 has examined how the same trends that empower customers in the groundswell also empower employees in a company. In the groundswell, business can connect with both customers and employees. According to Groundswell. Li and Bernoff, 2011),. I found Mead Johnson Nutrition.
Chapter 8 Helping the groundswell support itself | Mengxing (Jane)
https://janereno1.wordpress.com/2013/07/22/chapter-8-helping-the-groundswell-support-itself/comment-page-1
Any thought about social media marketing? Chapter 8 Helping the groundswell support itself. July 22, 2013. Chapter 8 Helping the groundswell support itself. I’ve been living without internet for three weeks. I called TELUS to set up the new internet, but they made me waiting for over two weeks. Then I called Shaw. Shaw asked me to wait for another two weeks. Retrieved from: http:/ sugithk.files.wordpress.com/2013/04/fitness-forum1.jpg? The key points for using wiki to support groundswell are:. The wiki i...
Social Media ROI | Mengxing (Jane)
https://janereno1.wordpress.com/2013/08/12/social-media-roi
Any thought about social media marketing? August 12, 2013. Retrieved from: http:/ www.eidynamics.com/blog/wp-content/uploads/2013/05/ROI-graph.jpg. There are hundreds of different ways to measure social media ROI which depend on the goal of the business. According to my research from online websites, I summarized the theses ways for business to measure ROI for different goals as followings. Means how many people you can potentially interact with when using social media. It can be calculated as. Generally...
Looking at Your Target Market’s Online Participation | Mengxing (Jane)
https://janereno1.wordpress.com/2013/06/13/looking-at-your-target-markets-online-participation/comment-page-1
Any thought about social media marketing? Looking at Your Target Market’s Online Participation. June 13, 2013. This chapter is about understanding your target market through the Social Technographic. Profile. Social Technographic. Profile can help users to see who is participating in Social Media Marketing and can help us determine if our target market is online (Haenleing and Kaplan, 2010). The company I chose for the previous assignments is the brand Enfamil. Of Mead Johnson Nutrition. The Social Techn...
Talking With the Groundswell | Mengxing (Jane)
https://janereno1.wordpress.com/2013/07/15/talking-with-the-groundswell
Any thought about social media marketing? Talking With the Groundswell. July 15, 2013. I just moved to a new place, and got no internet at home yet. Life without internet sucks. It’s like we can’t live without social media any more. I get used to surfing on Sina Weibo and YouTube everyday and I think there’re millions of people like me. That’s why social media can be effective tools to expand businesses. This chapter is talking with the groundswell . You will find many of them with different amount of vi...
Chapter 10 Tapping the Groundswell with Twitter | Mengxing (Jane)
https://janereno1.wordpress.com/2013/07/29/chapter-10-tapping-the-groundswell-with-twitter/comment-page-1
Any thought about social media marketing? Chapter 10 Tapping the Groundswell with Twitter. July 29, 2013. Chapter 10 Tapping the Groundswell with Twitter. I don’t have too much tweeting experience since I just started to use it in this month. But I have two-year-experience of using the Chinese Twitter -Sina Weibo. I pretty much know the benefit of Twitter as well because I find they are almost same. I only have a few followers on Twitter, but I have hundreds of followers on Sina Weibo. Followers. You...
July | 2013 | Mengxing (Jane)
https://janereno1.wordpress.com/2013/07
Any thought about social media marketing? Monthly Archives: July 2013. Chapter 10 Tapping the Groundswell with Twitter. July 29, 2013. Chapter 10 Tapping the Groundswell with Twitter. Chapter 10 Tapping the Groundswell with Twitter. July 29, 2013. Chapter 10 Tapping the Groundswell with Twitter. Retrieved from: http:/ farm6.staticflickr.com/5263/5788456879 1bb5f0fbcf z.jpg. Twitter is becoming so popular between both people and business. People can use twitter to follow people or organization on twit...
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Maria's blog | It's all about social media
August 11, 2013. Groundswell inside your company and ROI. Do you have any idea about how companies collaborate and communicate with their employees? Internal groundswell helps an organization to create new ways for its employees to connect and work together. This participation through internal groundswell helps employees to invest in the company and feel a sense of accountability (Li and Bernoff, 2011, p.244). Avon can benefit from its groundswell only, if its management participates well in it. Avon...
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