wordchocolateblog.com
Word Chocolate (by Pat Friesen): June 2014
http://www.wordchocolateblog.com/2014_06_01_archive.html
Friday, June 13, 2014. What I learned from P.O. Box 1857. Opening envelopes and unzipping direct mail snap packs provides cross-channel marketers with the chance to lurk-and-learn from their direct mail marketing colleagues. I speak from experience. Here's what I learned:. Subscribe to: Posts (Atom). Receive Blog Updates via Email. View my complete profile. Pat Friesen and Company. Follow me on Twitter. Simple template. Powered by Blogger.
thedirectmarketingsearch.com
Ad Agency - Direct Marketing Vendor Search
http://thedirectmarketingsearch.com/Listing/Index/Agencies/Ad_Agency/472/100
Edit a Current Listing. Create a New Listing. A marketing database is the key to mapping a customer’s journey. Open Sesame: 11 Tips for Writing Subject Lines. All of the Words. United States Minor Outlying Islands. Virgin Islands, U.S. A marketing database is the key to mapping a customer’s journey. Marketers who want to view their customer’s journey, must fully integrate or consolidate all of their marketing data before they will see the true picture of their customers. Over 170 catalogers have trusted ...
thedirectmarketingsearch.com
Direct Marketing Agency - Direct Marketing Vendor Search
http://thedirectmarketingsearch.com/Listing/Index/Agencies/Direct_Marketing_Agency/472/557
Edit a Current Listing. Create a New Listing. A marketing database is the key to mapping a customer’s journey. Open Sesame: 11 Tips for Writing Subject Lines. All of the Words. United States Minor Outlying Islands. Virgin Islands, U.S. A marketing database is the key to mapping a customer’s journey. Marketers who want to view their customer’s journey, must fully integrate or consolidate all of their marketing data before they will see the true picture of their customers. Over 170 catalogers have trusted ...
thedirectmarketingsearch.com
Fund Raising Agency - Direct Marketing Vendor Search
http://thedirectmarketingsearch.com/Listing/Index/Agencies/Fund_Raising_Agency/472/104
Edit a Current Listing. Create a New Listing. Open Sesame: 11 Tips for Writing Subject Lines. A marketing database is the key to mapping a customer’s journey. All of the Words. United States Minor Outlying Islands. Virgin Islands, U.S. A marketing database is the key to mapping a customer’s journey. Marketers who want to view their customer’s journey, must fully integrate or consolidate all of their marketing data before they will see the true picture of their customers. Over 170 catalogers have trusted ...
thedirectmarketingsearch.com
Freelance - Direct Marketing Vendor Search
http://thedirectmarketingsearch.com/Listing/Index/Agencies/Freelance/472/482
Edit a Current Listing. Create a New Listing. Open Sesame: 11 Tips for Writing Subject Lines. A marketing database is the key to mapping a customer’s journey. All of the Words. United States Minor Outlying Islands. Virgin Islands, U.S. A marketing database is the key to mapping a customer’s journey. Marketers who want to view their customer’s journey, must fully integrate or consolidate all of their marketing data before they will see the true picture of their customers. 15% off Opt-in Email, Postal, and...
wordchocolateblog.com
Word Chocolate (by Pat Friesen): October 2013
http://www.wordchocolateblog.com/2013_10_01_archive.html
Thursday, October 24, 2013. 5 tips for transforming scanners into readers. Customers and prospects are busy and buried in advertising messages. As writers, you and I are fortunate to snag a few seconds of their time as they scan our subject lines and glance at our outer envelope teaser copy. That's why I recommend following these scanner-friendly writing tips:. 1 Heat It Up With Hot Spots. How do you capture a scanner's interest? 2 First and Last Are Both Big Winners. The eye also likes to settle on the ...
wordchocolateblog.com
Word Chocolate (by Pat Friesen): September 2013
http://www.wordchocolateblog.com/2013_09_01_archive.html
Monday, September 9, 2013. Words of wisdom from my favorite poet (and his mother). I'm at my computer about to start a new writing project . wondering what I'm going to say. Those first word are always the hardest to find. Then I remember the advice William Stafford gave to his writing students. Back to Stafford's advice. He simply didn't believe in writer's block. He would tell his students, "if you get stuck, lower your standards and keep going." Keep going. Good advice. Yes, but .". Were still trying ...
wordchocolateblog.com
Word Chocolate (by Pat Friesen): 15 tweaking (not twerking) tips for response
http://www.wordchocolateblog.com/2014/08/15-tweaking-not-twerking-tips.html
Friday, August 29, 2014. 15 tweaking (not twerking) tips for response. Good writing depends on good editing (aka tweaking), whether it's self-editing or editing by someone else who understands the audience and objective. If you're interested in increasing clicks, calls or visits to your store or website, try these 15 tweaking tips. If you want more detail, check out my recent article for Direct Marketing IQ. 1 Move your call-to-action to front and center. 4 Lead with the benefit, follow with the feature.
wordchocolateblog.com
Word Chocolate (by Pat Friesen): July 2014
http://www.wordchocolateblog.com/2014_07_01_archive.html
Monday, July 7, 2014. Open Sesame: 11 Tips for Writing Subject Lines. Subject lines may look short and simple to write, but they're not. Similar to outer envelope teasers, subject lines are gatekeepers that can keep readers out . or invite them in. So, it's no surprise that there's more to creating successful ones than just stringing together words. Direct response writers know every detail counts. Questions can be compelling . and tricky. The trick is to ask a question that engages rather than l...Arriv...
