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pgw - loyalty mattersa pgw consultant offers independent advice in designing, implementing and marketing customer and business-to-business loyalty programmes.
http://pgw.co.uk/
a pgw consultant offers independent advice in designing, implementing and marketing customer and business-to-business loyalty programmes.
http://pgw.co.uk/
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pgw - loyalty matters | pgw.co.uk Reviews
https://pgw.co.uk
a pgw consultant offers independent advice in designing, implementing and marketing customer and business-to-business loyalty programmes.
pgw.co.uk
pgw - loyalty matters - article
http://pgw.co.uk/artmar07.html
Pgw Ltd. independent customer and business-to-business loyalty marketing specialists. English, español. London, March 2007. The workshop started with general welcome from John Radcliffe, Gartner's VP for Research, and this led to a very informative keynote presentation from Scott Nelson, Managing VP for Application Strategy and Governance. Gartner's predictions for the immediate future (2-5 year span; anything longer they discount as 'futurology' and not researchable with precision) were as follows:.
pgw - loyalty matters - article
http://pgw.co.uk/artjan08.html
Pgw Ltd. independent customer and business-to-business loyalty marketing specialists. English, español. Interview with Alex Moorhead, CEO of Loyalty Management Group, following the acquisition of LMG by Aeroplan. The surprise with this deal however was the acquisition of the Loyalty Management Group in total since this owns the the Air Miles trademark around the world and has a 20% interest in a Middle East-based coalition scheme. The acquisition cost to Aeroplan was £350m plus £18m in workin...The CEO o...
pgw - loyalty matters - article
http://pgw.co.uk/artdec12.html
Pgw Ltd. independent customer and business-to-business loyalty marketing specialists. English, español. Big data and EU regulation. Legal and regulatory definitions ultimately matter less than what your customer believes or expects. The growth of social media is adding to this dilemma. The proposed European Union Data Protection Regulation was introduced in January 2012 and put forward reforms that represent the most significant overhaul of Europe's data protection and privacy laws since 1995. The curren...
pgw - loyalty matters - article
http://pgw.co.uk/artdec11.html
Pgw Ltd. independent customer and business-to-business loyalty marketing specialists. English, español. From Glasnost to Points Growth. How Central and Eastern European loyalty programmes explore partnerships. Perhaps because of the fluctuating nature of the region's political boundaries, marketers in Central and Eastern Europe seem particularly adept at negotiating and managing partnerships. The loyalty industry in this part of the world may be "emerging", but in some ways it already outpaces some m...
pgw - loyalty matters - article
http://pgw.co.uk/artapr11.html
Pgw Ltd. independent customer and business-to-business loyalty marketing specialists. English, español. Interview with Jan-Pieter Lips, managing director of Nectar. The executive team at Groupe Aeroplan, the owner of Nectar, are well developed in their plans to adapt and adopt to this new reality. Jan-Pieter Lips had originally given a presentation at the Loyalty World conference in London in November 2010 on 'why mobile, and why now? Screen size and clarity for store locations serving Nectar collectors;.
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pgw - loyalty matters
Pgw Ltd. independent customer and business-to-business loyalty marketing specialists. English, español. Loyalty matters to your future marketing programme. All consultancy advice is independent and balanced in its view of the relative effectiveness of this market approach. If your company is considering developing a loyalty scheme or has an existing programme that has not delivered the return on investment you expected, then pgw consultants can assist you to:. In simple terms, a loyal customer visits mor...
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