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So I Have a Marketing Automation System… Now What? | Rob T. Woods
http://www.robtwoods.com/2012/04/so-i-have-a-marketing-automation-system-now-what
So I Have a Marketing Automation System… Now What? Added Apr 19, 2012, Under: Marketing Automation. So you decided to invest in marketing automation. What happens next? Marketing automation systems offer a veritable multitude of capabilities, including email marketing, social media tracking, prospect tracking and nurturing, and marketing analytics. Those features open up a world of possibilities for your marketing campaigns, but they can also make the task of getting started seem daunting. One week later...
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Integrating Marketing Automation Into an Existing Marketing Plan | Rob T. Woods
http://www.robtwoods.com/2011/01/integrating-marketing-automation-into-an-existing-marketing-plan
Integrating Marketing Automation Into an Existing Marketing Plan. Added Jan 8, 2011, Under: Marketing Automation. Developing and implementing a marketing automation strategy requires forethought and insight for companies that have yet to establish a plan. When marketing managers are considering using a demand generation tool, they must consider three things: money, support staff and business operation. Ability to craft a campaign from initial thought to final output. Before even implementing a marketing ...
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Marketing Automation: A Choice of Vendors | Rob T. Woods
http://www.robtwoods.com/2011/02/marketing-automation-a-choice-of-vendors
Marketing Automation: A Choice of Vendors. Added Feb 10, 2011, Under: Marketing Automation. When choosing to implement a marketing automation program, you have a variety of vendors to choose from. Pricing ranges from $1000 and up depending upon the provider. In general, most marketing automation firms price based on number of contacts. The number of email messages sent per month is usually unlimited. View other posts by Rob Woods. No Comments Yet - be the First! Click here to cancel reply.
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What is Marketing Automation and Why Should Marketer’s Care? | Rob T. Woods
http://www.robtwoods.com/2010/07/what-is-marketing-automation-and-why-should-marketers-care
What is Marketing Automation and Why Should Marketer’s Care? Added Jul 27, 2010, Under: Marketing Automation. Marketing automation is a relatively new concept to the marketing world. Essentially, marketing automation uses techniques to engage with potential customers using highly targeted, relevant messaging that is triggered by a customer’s actions in a completely automated way. An easier way to think of marketing automation is to follow the footsteps of a customer researching your website:. Overall, ma...
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CRM and Marketing Automation – Improving CRM Lead Tracking | Rob T. Woods
http://www.robtwoods.com/2010/11/crm-and-marketing-automation-improving-crm-lead-tracking
CRM and Marketing Automation Improving CRM Lead Tracking. Added Nov 5, 2010, Under: Lead Nurturing. If you are a decent-sized business, your sales team most likely is using a CRM tool like Salesforce. CRM software helps automate a company’s salesforce team and creates a highly efficient workforce. Many people using CRM tools may not be aware that marketing automation software can integrate with CRM. Read the full post here: How to Improve Your CRM Lead Tracking. View other posts by Rob Woods. Marketing A...
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Marketing Automation Software: Free Versions Available? | Rob T. Woods
http://www.robtwoods.com/2011/03/marketing-automation-software-free-versions-available
Marketing Automation Software: Free Versions Available? Added Mar 1, 2011, Under: Marketing Automation. As a follow-up to my previous post, I wanted to link to a great post by Jep Castelein at The Lead Sloth blog describing recent news about free versions of marketing automation. Loopfuse and Genius.com are now offering free versions of their software. Learn more by checking out The Lead Sloth:. Will Marketing Automation Be Free? Via The Lead Sloth]. View other posts by Rob Woods.
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Marketing Automation – Email Marketing Best Practices | Rob T. Woods
http://www.robtwoods.com/2010/09/marketing-automation-email-marketing-best-practices
Marketing Automation Email Marketing Best Practices. Added Sep 1, 2010, Under: Marketing Automation. When developing a successful marketing automation campaign, best-practice email design should be encouraged. Often time, web designers struggle creating HTML emails due to constraints with different browsers. Campaign Monitor has a great article pointing out various HTML and CSS support in all major email clients. Check it out here: http:/ www.campaignmonitor.com/css/. View other posts by Rob Woods.
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8 Marketing Changes You Can’t Ignore | Rob T. Woods
http://www.robtwoods.com/2010/10/8-marketing-changes-you-cant-ignore
8 Marketing Changes You Can’t Ignore. Added Oct 2, 2010, Under: Social Media. Loren McDonald from the Silverpop Blog recently posted an informative article. About changes marketers must be aware of. I found this point most interesting:. 2 Customers Become Your Marketing Department. Social media has changed marketing’s job description. Your ability to grow your business and acquire new customers begins with your ability not just to satisfy your current customers but also to wow them. I could not agree more.
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Developing Your First Lead Nurturing Program | Rob T. Woods
http://www.robtwoods.com/2010/08/developing-your-first-lead-nurturing-program
Developing Your First Lead Nurturing Program. Added Aug 29, 2010, Under: Lead Nurturing. Today, I’m going to describe a way to implement a simple, yet effective way to follow-up with leads using a welcome program. To implement this process, you will need some sort of marketing automation or email marketing tool. Once you have developed your three emails, implement your automated campaign and see your results. You may want to consider adding additional emails or changing the time period for the welcom...
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