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The Business of Marketing Technology

Derek Rodner, Vice President of Marketing at PERFMAN and formerly Director of Marketing at EnterpriseDB blogs about marketing technology with a focus on open source, databases and systems management.

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The Business of Marketing Technology | rodner.blogspot.com Reviews
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The Business of Marketing Technology | rodner.blogspot.com Reviews

https://rodner.blogspot.com

Derek Rodner, Vice President of Marketing at PERFMAN and formerly Director of Marketing at EnterpriseDB blogs about marketing technology with a focus on open source, databases and systems management.

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1

The Business of Marketing Technology: October 2008

http://rodner.blogspot.com/2008_10_01_archive.html

The Business of Marketing Technology. Commentary by Derek M. Rodner. Tuesday, October 28, 2008. Virtual Strategy Magazine Podcast. Virtual Strategy Magazine just published a podcast. With Jerry Valentine from Grange Insurance and me.  Its worth a listen. Jerry talks about what went into the decision to choose PERFMAN and what some of the challenges are in moving to a virtualized environment. Posted by Derek M. Rodner. Links to this post. The $1 billion insurance provider uses PERFMAN. Links to this post.

2

The Business of Marketing Technology: Google's share price still not right...

http://rodner.blogspot.com/2008/10/google-share-price-still-not-right.html

The Business of Marketing Technology. Commentary by Derek M. Rodner. Wednesday, October 1, 2008. Googles share price still not right. I twittered yesterday about the sudden drop of Google's share price. From 400.00 to 329.  Nasdaq announced a routing problem and restored the price to 405.00, but take a look at what Yahoo has it listed as.  I hope people don't think that's legit! 160; Or, maybe I should short sell it! Posted by Derek M. Rodner. Subscribe to: Post Comments (Atom). Derek M. Rodner.

3

The Business of Marketing Technology: May 2008

http://rodner.blogspot.com/2008_05_01_archive.html

The Business of Marketing Technology. Commentary by Derek M. Rodner. Thursday, May 22, 2008. ANTs in my pants. You know, I really don't know what to make of these guys.  I mean, we all know they are rowboat adrift in the sea.  But, have you ever seen a more scatterbrained company in your life? 160; I  wrote about them on September 19, 2007. Yet, they continue to drone on about their consortium which, from the outside simply looks like a beta program.  Its no consortium.   They made...They announced a maj...

4

The Business of Marketing Technology: November 2008

http://rodner.blogspot.com/2008_11_01_archive.html

The Business of Marketing Technology. Commentary by Derek M. Rodner. Sunday, November 30, 2008. Gartner Data Center Conference. It's been a couple weeks since I last posted, but between the holidays and 2009 planning I haven't had time to do much else. But, I am back on the saddle again! PERFMAN will be there, of course. Come check us out in the exhibitor hall and keep a look out for Cameron Haight's sessions. Word on the street is that we get a positive nod from Gartner! Posted by Derek M. Rodner. But, ...

5

The Business of Marketing Technology: A short update

http://rodner.blogspot.com/2008/10/short-update.html

The Business of Marketing Technology. Commentary by Derek M. Rodner. Thursday, October 16, 2008. I have not blogged a lot lately, my apologies.  I have been wrapped up in a number of work and personal things that have taken my attention away from this.  Not to fear, the personal things are all good things.  Lots of little family trips enjoying the wram October weather and my nights are filled with the Fightin' Phils! 160;  Go Phillies! 160; I am a big fan of Joomla and will be moving PERFMAN. Gartner is ...

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Open Thoughts: Database Compatibility = Customer Choice

http://andyastor.blogspot.com/2009/04/database-compatibility-customer-choice.html

Perspectives on EnterpriseDB, the commercialization of open source, and the business of enterprise databases. Wednesday, April 22, 2009. Database Compatibility = Customer Choice. It's rare that the database industry gets two major headlines in a week. Yesterday, of course, Oracle announced it was buying Sun (and therefore MySQL). But today's news is closer to home, and something I've been waiting to talk about for a long time. And that's really what compatibility is all about: Customer Choice. The Signif...

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Open Thoughts: Announcing Postgres Plus

http://andyastor.blogspot.com/2008/03/announcing-postgres-plus.html

Perspectives on EnterpriseDB, the commercialization of open source, and the business of enterprise databases. Tuesday, March 25, 2008. Today was a very busy day at EnterpriseDB. We announced progress on a variety of fronts, which I'll highlight in this post. I will post more detail about each topic in subsequent posts as the week goes on,  but here are the key announcements:. 5 We set the stage for a component-based architecture that you'll be hearing much more about in the coming weeks.

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Open Thoughts: The OSA Report (including the Popularity of Postgres)

http://andyastor.blogspot.com/2007/12/osa-report-including-popularity-of.html

Perspectives on EnterpriseDB, the commercialization of open source, and the business of enterprise databases. Thursday, December 13, 2007. The OSA Report (including the Popularity of Postgres). The Open Solutions Alliance (OSA). Just published the results of the 5 customer forums they held in 2007. T. Is a quick read (11 pages), and is quite thoughtful and balanced. I will highlight a couple of points I found particularly interesting, but I'd encourage you to read it for yourself. These two points precis...

andyastor.blogspot.com andyastor.blogspot.com

Open Thoughts: More Results from the Launch

http://andyastor.blogspot.com/2008/04/since-my-last-post-couple-of-weeks-ago.html

Perspectives on EnterpriseDB, the commercialization of open source, and the business of enterprise databases. Wednesday, April 9, 2008. More Results from the Launch. Since my last post a couple of weeks ago, we’ve continued to see terrific results flow from the March 25 launch of Postgres Plus. And the announcement of the IBM investment. This note is just a quick update to keep you informed about our progress. The Wall Street Journal yesterday published an article on open source databases. A leading anal...

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Open Thoughts: A New Phase for EnterpriseDB

http://andyastor.blogspot.com/2008/06/new-phase-for-enterprisedb.html

Perspectives on EnterpriseDB, the commercialization of open source, and the business of enterprise databases. Wednesday, June 4, 2008. A New Phase for EnterpriseDB. Today, EnterpriseDB announce the next phase of the company’s evolution. Effective June 9, Ed Boyajian will step in as CEO of the company. I will take on a new role, running Business Development. I’m very pleased that we’ve been so successful in becoming the world’s leading Postgres company with 300 customers, 100 employees, ...Freshmeat: Post...

andyastor.blogspot.com andyastor.blogspot.com

Open Thoughts: OSBC Keynote Notes

http://andyastor.blogspot.com/2008/03/osbc-keynote-notes.html

Perspectives on EnterpriseDB, the commercialization of open source, and the business of enterprise databases. Tuesday, March 25, 2008. I'm sitting at the opening session of the Open Source Business Conference. A few of my favorite moments.updated in real time. About consolidation and the role of Red Hat moving forward. After a caveat that he's only been in the job 90 days, Jim stated that Red Hat will "narrow its [acquisition] aperture, to "enterprise infrastructure software," but will be aggressive ...

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Open Thoughts: No, Virginia, MySQL Has Not Gone Closed Source

http://andyastor.blogspot.com/2008/04/no-virginia-mysql-has-not-gone-closed.html

Perspectives on EnterpriseDB, the commercialization of open source, and the business of enterprise databases. Thursday, April 17, 2008. No, Virginia, MySQL Has Not Gone Closed Source. There's a lot of talk this week, complaining that MySQL is moving away from its open source roots. While I make no bones about wanting to take every one of MySQL's paying customers (because after all, we have a better commercial offering ;-), I have to say in fairness that the talk is not really true or fair. He wrote, "&#4...

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Open Thoughts: PostgreSQL: More Traffic than MySQL?

http://andyastor.blogspot.com/2008/02/postgresql-more-traffic-than-mysql.html

Perspectives on EnterpriseDB, the commercialization of open source, and the business of enterprise databases. Saturday, February 23, 2008. PostgreSQL: More Traffic than MySQL? MarkMail, a mailing list archive service, found that Postgres gets far more traffic in its mailing lists than MySQL. Since, January 2000, MySQL has 340,000 messages with about 3000 new messages per month. Meanwhile, Postgres has 583,000 messages in that same period and 7,000 new messages each month! February 27, 2008 at 10:57 AM.

andyastor.blogspot.com andyastor.blogspot.com

Open Thoughts: Leaving EnterpriseDB

http://andyastor.blogspot.com/2009/06/leaving-enterprisedb.html

Perspectives on EnterpriseDB, the commercialization of open source, and the business of enterprise databases. Tuesday, June 30, 2009. As some of you may know, I am leaving EnterpriseDB, the company that Denis Lussier and I founded 5 years ago. In this entry, I will offer some insight into the thought process behind this change, and an idea of future directions, both for the company and for me. What’s next for me? 160;   * Application development and infrastructure software. Andy, I remember the day you g...

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Stop Shrink - Retail Operational Intelligence: February 2009

http://stopshrink.blogspot.com/2009_02_01_archive.html

Stop Shrink - Retail Operational Intelligence. Discussions about Retail Operational Intelligence including: Labor Efficiency, Process Improvements, and Shrink Reduction, with a special emphasis on the point-of-sale (POS), Loss Prevention (LP), and the tools surrounding the effectiveness of each. Friday, February 27, 2009. As is always necessary, I start my new blog with "Hello World". So, as I joined Agilence, Inc., a venture-backed software start-up, I decided that I should retire my other blog. Is the ...

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The Business of Marketing Technology

The Business of Marketing Technology. Commentary by Derek M. Rodner. Sunday, November 30, 2008. Gartner Data Center Conference. It's been a couple weeks since I last posted, but between the holidays and 2009 planning I haven't had time to do much else. But, I am back on the saddle again! PERFMAN will be there, of course. Come check us out in the exhibitor hall and keep a look out for Cameron Haight's sessions. Word on the street is that we get a positive nod from Gartner! Posted by Derek M. Rodner. But, ...

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