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Practical Advice on SaaS Marketing: February 2015

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Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Saturday, February 7, 2015. Avoid random acts of marketing. After months or years of development, your software-as-a-service (SaaS) solution is finally ready. Now you just need to find customers. So you put up a website, attend a tradeshow, and produce a video. Then you host a webinar and. You could call this an "all of the above" customer acquisition plan. But it might just be random acts of marketing.

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Practical Advice on SaaS Marketing: How to Lose a Customer in the First 90 Days

http://saasmarketingstrategy.blogspot.com/2015/08/how-to-lose-customer-in-first-90-days.html

Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Saturday, August 8, 2015. How to Lose a Customer in the First 90 Days. You’ve landed a new customer. You've successfully lead someone through the tortuous process from a lead to a qualified opportunity, maybe to a free trialer, and finally to a paying customer. So now that that prospective. Customer is a paying. Customer, it’s time to start to recover those costs. The SaaS customer acquisition machine.

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Practical Advice on SaaS Marketing: June 2015

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Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Saturday, June 13, 2015. Where Up-Selling Goes Wrong. Up-selling can be a very good thing for software-as-a-service (SaaS) companies. It’s a winner on two counts:. It boosts revenue per customer. It usually lowers the cost of customer acquisition. According to one critical SaaS metric - Customer Lifetime Value/Cost of Customer Acquisition - up-selling is a formula for success. I purchase services from one...

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Practical Advice on SaaS Marketing: August 2015

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Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Saturday, August 8, 2015. How to Lose a Customer in the First 90 Days. You’ve landed a new customer. You've successfully lead someone through the tortuous process from a lead to a qualified opportunity, maybe to a free trialer, and finally to a paying customer. So now that that prospective. Customer is a paying. Customer, it’s time to start to recover those costs. The SaaS customer acquisition machine.

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Practical Advice on SaaS Marketing: March 2015

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Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Saturday, March 7, 2015. Customers Don't Really Care About SaaS. It wasn’t that long ago that just describing your application as a "software-as-a-service (SaaS)," or saying that it ran “in the cloud” was enough to get attention. SaaS" doesn't make you different anymore. In your marketing messages, there’s no point in putting your “SaaS-ness” or “cloudiness (? 8221; front and center anymore. They can rely...

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Practical Advice on SaaS Marketing: October 2014

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Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Thursday, October 2, 2014. Your message should be boring. Why in the world would I want a box of business cards with a different design on each one? In radio ads, I’ve heard a company that sells business cards promoting that very feature: “Business cards with a different design on each one.”. I’m sure they use some very nifty software to make this happen. But why? Boredom can be a good thing. You should b...

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Practical Advice on SaaS Marketing: December 2014

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Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Saturday, December 6, 2014. SaaS Buyers are Quick to Buy. Most SaaS buyers make their purchase decision quickly. When they need a solution, they do some online research, maybe ask a colleague, try the solution or. Watch a demo, and then buy. The whole process might take a few days, maybe a few hours. Neither vendors nor buyers can afford a long sales process. Why the quick decision? Besides evaluating sof...

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Practical Advice on SaaS Marketing: SaaS market consolidation; Blame Wimpy

http://saasmarketingstrategy.blogspot.com/2010/10/saas-market-consolidation-blame-wimpy.html

Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Friday, October 8, 2010. SaaS market consolidation; Blame Wimpy. It’s easy for new SaaS firms to get rolling. Forget about spending several million dollars over two or three years. I've seen companies with a handful of clever developers bring highly-functional products to market in a few months. It’s growing a customer base that’s difficult. But getting a functional product out the door is just the start&...

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Practical Advice on SaaS Marketing: Good content marketing requires good content

http://saasmarketingstrategy.blogspot.com/2015/07/good-content-marketing-requires-good.html

Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Tuesday, July 7, 2015. Good content marketing requires good content. Content marketing isn't just a good idea. It actually works. I've seen it work for my clients and I've seen it work for my own business. Most folks find me by. Way of my blog or my newsletter. It can be especially effective for software-as-a-service (SaaS) companies, where keeping the cost of customer acquisition is critical. Or " Avoid ...

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Practical Advice on SaaS Marketing: July 2015

http://saasmarketingstrategy.blogspot.com/2015_07_01_archive.html

Practical Advice on SaaS Marketing. Optimizing Marketing and Sales of SaaS Solutions to Enterprises. Tuesday, July 7, 2015. Good content marketing requires good content. Content marketing isn't just a good idea. It actually works. I've seen it work for my clients and I've seen it work for my own business. Most folks find me by. Way of my blog or my newsletter. It can be especially effective for software-as-a-service (SaaS) companies, where keeping the cost of customer acquisition is critical. Or " Avoid ...