kyleshields.ca
Scotiabank AIDS Walk - Kyle Shields Portfolio
http://www.kyleshields.ca/Scotiabank-AIDS-Walk
For those living with HIV / AIDS, having a supportive community is invaluable. The idea for this campaign was to highlight the importance of how a supportive environment can help tie the community together. The #TiedTogether campaign uses red shoelaces in various configurations to reinforce the idea of unity and togetherness, as a way to combat both the spread of HIV and the stigma that often accompanies it. Visit the website. Executive Director of the Canadian AIDS Society. World Snow Day - FIS.
SOCIAL ENGAGEMENT