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Becoming an Industry Leader: How to Transform Trade Marketing with Analytics
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Becoming an Industry Leader: How to Transform Trade Marketing with Analytics. Becoming an Industry Leader: How to Transform Trade Marketing with Analytics. Companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. This, according to a post by Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, and Guru Sethupathy of McKinsey and Company, in reference to the McKinsey Global Institute (MGI) study. It’s just not that easy.
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An Analytics Revolution Resolution
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An Analytics Revolution Resolution. An Analytics Revolution Resolution. Over 90% of CFOs surveyed by consulting firm Kaufman Hall said that their top goal for 2017 revolves around utilizing their data at hand to make critical decisions, according to. Staff Writer, Sean Allocca’s article Analytics CFOs’ Top Goal for 2017: Better Analysis and Reporting. In the article, Vice President of Marketing at Kaufman Hall, Abe Cohen, states that Organizations spend way too much time every year going through the annu...
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Why is optimization a game changer for CPGs?
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Why is optimization a game changer for CPGs? Why is optimization a game changer for CPGs? This post is an excerpt from the. E-Book: "Putting the O in Optimization". Download the entire book here. The McKinsey and Co. post, Winning in consumer packaged goods through data and analytics by Kari Alldredge, Jen Henry, Julie Lowrie, and Antonio Rocha states, All winners use both trade-promotion-management and trade-promotion-optimization tools. But why? Monitor baseline trends over time. Account for inconsiste...
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Living on the Edge: How to Build Better Financial Guardrails with TPO
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Living on the Edge: How to Build Better Financial Guardrails with TPO. Living on the Edge: How to Build Better Financial Guardrails with TPO. One of the responsibilities that CPG Finance and Revenue Management Departments are tasked with is putting in place and monitoring guardrails to protect organizational investment and revenue generation. Historically, trade promotion is an area where putting these guardrails in place is challenging. Why is this so challenging? Reach out via social media.
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T-Pro Solutions Best Practices Blog
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T-Pro Solutions Best Practices Blog. Best of 2016: CPG Best Practices. With the year coming to a close, we're featuring the most popular industry best practices. Here are 4 of the most read best practice pieces that will make 2017 even better:. Solving Analytics Mysteries with Innovation. Living on the Edge: How to Build Better Financial Guardrails with TPO. How Analytics Integration Brings Transparency. Even though considering yet. Solution for your company may bring about a sense of dread due to unfort...
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7 Ways to Take Control of Your Trade Marketing
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7 Ways to Take Control of Your Trade Marketing. 7 Ways to Take Control of Your Trade Marketing. Helen Mayhew, Tamim Saleh and Simon Williams lay out clear suggestions to adapting successfully to an analytics initiative. Starting at the top. 1) Ask insightful questions. Once you an organization can see the end it is moving towards, asking clear, priority-driven questions helps you reach your goals faster; vague questions don’t lead to value. Such questions include:. 2) Think about individual parts. Has su...
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CPG Companies Need “Better” Before “New” When it Comes to Promoting Growth
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CPG Companies Need Better Before New When it Comes to Promoting Growth. CPG Companies Need Better Before New When it Comes to Promoting Growth. Terry Ziegler, CEO and co-Founder T-Pro Solutions. When thinking of the powerhouse CPG companies (P&G, Nestle, Kellogg’s, etc.), it is rare that the conversation revolves around vulnerability. However, in the. Guest post, Large CPGs are under attack by startups and consumers are winning. Is a $200 Billion annually spent in the U.S. alone. The inherent problem wit...
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T-Pro Solutions Best Practices Blog
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T-Pro Solutions Best Practices Blog. How to Nurture a Healthy Trade Investment Part 2: Treatment and Preventative Care. Hunter or Prey. Why Trade Optimization is Critical to M&A in the CPG Industry. How to Nurture a Healthy Trade Investment Part 1: Diagnosis. Are You Afraid of Your Data? Looking to Stay Ahead of the Competition? 3 Questions CPG Execs Need to Answer Before Pursuing Analytics. How Trade Promotion Analytics Can Unpack Potential for Profit and People. An Analytics Revolution Resolution.
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How Analytics Integration Brings Transparency
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How Analytics Integration Brings Transparency. How Analytics Integration Brings Transparency. Even though considering yet. Going from having data to analytics functionality is not the primary problem that most people have, but incorporating it in operational practices poses ongoing challenges. In Cracking the Operational Analytics Nut. The Wall Street Journal. Building transparency is key to making sure that an analytics initiative can do its full job. Of improving processes and ultimately, ROI.".
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TPO = Trade Promotion Opportunity
http://blog.t-prosolutions.com/tpo-trade-promotion-opportunity
TPO = Trade Promotion Opportunity. TPO = Trade Promotion Opportunity. In an article featured on CFO.com, Special Report: The Promise of Predictive Analytics. The ability to prove or disprove assumptions about the future is powerful.". A TPO solution has three capabilities that can help position and CPG company to turn financial opportunity into profitable results:. Three main capabilities data harmonization, post-event analysis and optimized planning. Cleansed data is the basis of accuracy, while acc...
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