the-cia.co.za

Consumer Insight Agency | Ethnographic Consumer Research

Since 1997, the CIA has been listening to. People in their real-life environments, where your brands live (or die), delivering a 360 view of the consumer experience. The Consumer Insight Agency. Has conducted research in 37 countries worldwide, including 25 African. Recently nominated for our work in Africa as one of Unilever’s top 5. Global brand insight providers. Some brands we have worked with. A desk is a dangerous place from which to view the world.

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Consumer Insight Agency | Ethnographic Consumer Research | the-cia.co.za Reviews

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Since 1997, the CIA has been listening to. People in their real-life environments, where your brands live (or die), delivering a 360 view of the consumer experience. The Consumer Insight Agency. Has conducted research in 37 countries worldwide, including 25 African. Recently nominated for our work in Africa as one of Unilever’s top 5. Global brand insight providers. Some brands we have worked with. A desk is a dangerous place from which to view the world.

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1 navigation

2 consumer insight agency

3 ethnographic consumer research

4 primary menu

5 method

6 product

7 our team

8 now project

9 return to content

10 connecting with

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Consumer Insight Agency | Ethnographic Consumer Research | the-cia.co.za Reviews

https://the-cia.co.za

Since 1997, the CIA has been listening to. People in their real-life environments, where your brands live (or die), delivering a 360 view of the consumer experience. The Consumer Insight Agency. Has conducted research in 37 countries worldwide, including 25 African. Recently nominated for our work in Africa as one of Unilever’s top 5. Global brand insight providers. Some brands we have worked with. A desk is a dangerous place from which to view the world.

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the-cia.co.za

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Now Project | Consumer Insight Agency

http://www.the-cia.co.za/now-project

The NOW project is a strategic tool grounded in the belief that it is vital to study consumers in their own culturally constructed worlds. The project immerses us into society with deeper insight, builds empathy with the real people that consume our brands, and helps spot opportunity. This tool aims to spark revolutionary thinking in challenging market places. This epic project is expanding across Africa. Click to explore more. A desk is a dangerous place from which to view the world.

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Product | Consumer Insight Agency

http://www.the-cia.co.za/product

Segmentation & Consumer Studies. The NOW Project and custom segmentation tools. Click here for case study. Where your brand sits in the competitive mix and scoping gaps and opportunities. Concept & Product Development. Hone, inspire, inform and track concept. Product, pack or communications. Real world problem solving. Trends & Opportunities. Stay in touch with what’s in / out. Help scope territories for innovation. Consumer experience to improve each brand touch point. Glean consumer insights ﬁrst hand.

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Our Team | Consumer Insight Agency

http://www.the-cia.co.za/our-team

Having begun life as a Strategic Planner at Ogilvy and Mather London, Craig launched c.i.a. using ethnography as a rebellion against conventional research approaches. Rafiqa is the glue that holds all of our people and processes together, ensuring motivated people deliver beautiful work to happy clients. Genevieve J Van Vuuren. Grounded with an Honours degree from Vega, Genevieve delivers strategic direction to field, edit and strategy teams to ensure they unlock inspired brand solutions.

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Method | Consumer Insight Agency

http://www.the-cia.co.za/method

Ethnographic research. The CIA way…. About our Ethnographic approach. A desk is a dangerous place from which to view the world.

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How can we be of service? Let's discuss your requirements! Call us week days between 9am and 5pm on (021) 462 7750. Alternatively, you can use the form below to email us your web or graphic design requirements and we will get back to you shortly. Preferred Domain name: (e.g. elementalstudios.co.za). Leave blank if you have one. Hosting with us enables us to quickly troubleshoot and. Please give us a short description of your web requirements. Other (If selected, specify by filling in field below).

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ThinkSmart — Information Systems and Security

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We have helped a wide range of companies use proven technology to support, improve and secure their business processes. The Consumer Insight Agency. To find out more.

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