therationalchoice.com therationalchoice.com

therationalchoice.com

RationalChoice home page

How can we help? Our market research partner:. RationalChoice is a specialist marketing practice, with expertise in developing profitable routes to market, channel plans and service marketing. Our tools and process, developed over several years working with organisations ranging from technology start-ups to blue chips, in a variety of industries, help to ensure the right offers get to the right customers through the right routes at the right time. Quite simply, it's business strategy without the guesswork.

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RationalChoice home page | therationalchoice.com Reviews
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How can we help? Our market research partner:. RationalChoice is a specialist marketing practice, with expertise in developing profitable routes to market, channel plans and service marketing. Our tools and process, developed over several years working with organisations ranging from technology start-ups to blue chips, in a variety of industries, help to ensure the right offers get to the right customers through the right routes at the right time. Quite simply, it's business strategy without the guesswork.
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1 about rationalchoice
2 the rationalchoice approach
3 rationalchoice process
4 how we work
5 corporate mythology
6 research and validation
7 clients
8 articles
9 our partners
10 client workrooms
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RationalChoice home page | therationalchoice.com Reviews

https://therationalchoice.com

How can we help? Our market research partner:. RationalChoice is a specialist marketing practice, with expertise in developing profitable routes to market, channel plans and service marketing. Our tools and process, developed over several years working with organisations ranging from technology start-ups to blue chips, in a variety of industries, help to ensure the right offers get to the right customers through the right routes at the right time. Quite simply, it's business strategy without the guesswork.

INTERNAL PAGES

therationalchoice.com therationalchoice.com
1

About RationalChoice

http://www.therationalchoice.com/about2.htm

How can we help? The founder of RationalChoice, has many years senior marketing experience, gained in both product and service industries, in start ups, SMEs and blue chip companies including Thorn EMI, Mercury, BT and Rediffusion. In addition, he has worked with an impressive selection of clients. Ranging from new technology start ups to major blue chips. We believe it is neither acceptable nor necessary to bet a business's future on anecdote. Guesswork and company mythology. Strategy that will maximise...

2

The RationalChoice process

http://www.therationalchoice.com/process.htm

3

RationalChoice's approach

http://www.therationalchoice.com/approach.htm

How can we help? We have developed, over a number of years, a process. For maximising marketing success, which has been proven to work in a wide variety of industries. It is based on sound logic and the rigorous application of tools and processes which eliminate guesswork and uncertainty. In many cases, the company may already have addressed some of these issues, so the process is designed to allow clients to enter or exit at any stage. Our approach has the following benefits:.

4

RationalChoice client workrooms

http://www.therationalchoice.com/Client%20workroom%20entrance.htm

Please note these are secure areas for the use of RationalChoice and its clients only. Passwords are held by administrators in each organisation. Please contact RationalChoice. For the name of your company's administrator.

5

How we work

http://www.therationalchoice.com/howwewor.htm

How can we help? Our approach is evidence-based planning. Our tools and methods are designed to use information that is easily obtained and to base business decisions on real, measurable data. Typically we will run workshops with our clients, using one of our tools to:. Define the sales, marketing and customer purchase. Refine the customer experience. Identify the optimum routes to market.

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How can we help? Our market research partner:. RationalChoice is a specialist marketing practice, with expertise in developing profitable routes to market, channel plans and service marketing. Our tools and process, developed over several years working with organisations ranging from technology start-ups to blue chips, in a variety of industries, help to ensure the right offers get to the right customers through the right routes at the right time. Quite simply, it's business strategy without the guesswork.

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