candacemtaylor.blogspot.com
Burning Candles: November 2007
http://candacemtaylor.blogspot.com/2007_11_01_archive.html
A web log about public relations and marketing in today's society, Burning Candles, shows light on current trends and intriguing information within the industry. Thursday, November 29, 2007. 5 tips for social media press releases. In my previous blog about Web 2.0, I mentioned the social media release. SMR): today, and tomorrow’s, press release. The SMR is currently receiving attention, and more and more companies are starting to use them. So how do you make a social media release? 2 Be brief and pithy.
thewilsonstream.com
The Value Statement Test – Four Questions to Weed out the Liars | VisiTech PR
http://thewilsonstream.com/the-value-statement-test-four-questions-to-weed-out-the-liars
Clients In The News. Apply For A Job. Blog - Latest News. The Value Statement Test Four Questions to Weed out the Liars. The Value Statement Test Four Questions to Weed out the Liars. February 10, 2015. In The Wilson Stream. One of the main reasons I love owning my own business is the freedom it gives me to conduct my business life in congruence with my value system. For example, honestly is a core value I live by and, in turn, a value that is expected within my company. What do we deliver? How do we ope...
thewilsonstream.com
Four Strategic Brand Insights for Collaborative Customer Communication | VisiTech PR
http://thewilsonstream.com/four-strategic-brand-insights-for-collaborative-customer-communication
Clients In The News. Apply For A Job. Blog - Latest News. Four Strategic Brand Insights for Collaborative Customer Communication. Four Strategic Brand Insights for Collaborative Customer Communication. April 22, 2015. In The Wilson Stream. Everyone’s talking customer collaboration. Adobe’s blog post Customers Don’t Want to be Marketed to and That’s Great. FutureLab’s The DNA of a Successful Customer Experience. Shares a strong summary of Nunwood’s 2015 US Customer Experience Excellence Report. How can yo...
thewilsonstream.com
Taking in News Without Absorbing Negativity | VisiTech PR
http://thewilsonstream.com/taking-in-news-without-absorbing-negativity
Clients In The News. Apply For A Job. Blog - Latest News. Taking in News Without Absorbing Negativity. Taking in News Without Absorbing Negativity. February 19, 2015. In The Wilson Stream. The Psychological Effects of TV News. Shares research that negative news broadcasts make you sadder, more anxious and can exacerbate your own personal worries and anxieties. Sound appealing? This begs the question – how do we balance knowledge with maintaining positive energy and healthy thoughts? Just turn it off.
thewilsonstream.com
Why Your Brand Must Be Expressed And Cannot Be Marketed | VisiTech PR
http://thewilsonstream.com/why-your-brand-must-be-expressed-and-cannot-be-marketed
Clients In The News. Apply For A Job. Blog - Latest News. Why Your Brand Must Be Expressed And Cannot Be Marketed. Why Your Brand Must Be Expressed And Cannot Be Marketed. March 17, 2015. In The Wilson Stream. There is a universal challenge for all CMOs — getting everyone in the company speaking with one voice. When this does not happen, brand confusion prevails. This ideal of unified communication is rare because companies try to market their brands, not express them. Once a conceptual brand is develope...
thewilsonstream.com
To Live With Integrity, Define It | VisiTech PR
http://thewilsonstream.com/to-live-with-integrity-define-it
Clients In The News. Apply For A Job. Blog - Latest News. To Live With Integrity, Define It. To Live With Integrity, Define It. February 5, 2015. In The Wilson Stream. You would be hard pressed to hear a person, or company, claim a lack of integrity. I am going to hypothesize that most people, and most companies, consider integrity a core value. So then, if integrity is such a given, why is it even discussed? Should it be a check box item for being a decent human being? Post, How Warren Buffett Defines I...
thewilsonstream.com
Four Barriers to A Properly Differentiated Brand | VisiTech PR
http://thewilsonstream.com/four-barriers-to-a-properly-differentiated-brand
Clients In The News. Apply For A Job. Blog - Latest News. Four Barriers to A Properly Differentiated Brand. Four Barriers to A Properly Differentiated Brand. March 31, 2015. In The Wilson Stream. Last week I shared a study. I think there are several reasons why less than half of B2B marketers are implementing the disciplines required to professionally differentiate their company’s brand and communications. I summarize my observations below. Research, analysis and the application of marketing discipline t...
candacemtaylor.blogspot.com
Burning Candles: PR pros on Web 2.0
http://candacemtaylor.blogspot.com/2007/11/pr-pros-on-web-20.html
A web log about public relations and marketing in today's society, Burning Candles, shows light on current trends and intriguing information within the industry. Tuesday, November 27, 2007. PR pros on Web 2.0. In a recent PRSSA lecture that I attended presented by Aurora Alert and Netra Ghosh from VisiTech PR. I learned how the integration from Web 1.0 to Web 2.0. Developed a tool for PR pros. According to research they found and presented in their lecture, today, the New York Times. Not only does Web 2&...
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