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Laura McPhail

How Do You Spark Your Own Creativity? May 5, 2016. Do you ever get stuck, creatively speaking? Ever find yourself frustrated when the words just aren’t flowing the way you want, or not flowing at all? You are not alone. It’s part of the creative pr. Source: How Do You Spark Your Own Creativity? Goofy campaign, or genius marketing strategy? March 23, 2014. March 29, 2014. Little Johnny and the crabs needed my help! Well, in short, yes they did. I decided this was definitely fodder for a blog post. I no lo...

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Laura McPhail | wecanblogitout.wordpress.com Reviews

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How Do You Spark Your Own Creativity? May 5, 2016. Do you ever get stuck, creatively speaking? Ever find yourself frustrated when the words just aren’t flowing the way you want, or not flowing at all? You are not alone. It’s part of the creative pr. Source: How Do You Spark Your Own Creativity? Goofy campaign, or genius marketing strategy? March 23, 2014. March 29, 2014. Little Johnny and the crabs needed my help! Well, in short, yes they did. I decided this was definitely fodder for a blog post. I no lo...

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Laura McPhail | wecanblogitout.wordpress.com Reviews

https://wecanblogitout.wordpress.com

How Do You Spark Your Own Creativity? May 5, 2016. Do you ever get stuck, creatively speaking? Ever find yourself frustrated when the words just aren’t flowing the way you want, or not flowing at all? You are not alone. It’s part of the creative pr. Source: How Do You Spark Your Own Creativity? Goofy campaign, or genius marketing strategy? March 23, 2014. March 29, 2014. Little Johnny and the crabs needed my help! Well, in short, yes they did. I decided this was definitely fodder for a blog post. I no lo...

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wecanblogitout.wordpress.com

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Watch your mouth! The four letter word of public relations – Laura McPhail

https://wecanblogitout.wordpress.com/2013/02/26/watch-your-mouth-the-four-letter-word-of-public-relations

The four letter word of public relations. February 26, 2013. March 15, 2013. Dr John E. Forde, APR, Associate Professor and Department Head. When I returned to finish my BA in 2008 (while still on active duty in the Air Force), I took a class called Principles of Public Relations from the outstanding Dr. John Forde. When discussing public relations. Are we not masters of persuasive theories and strategies that don’t involve “spinning” a kernel of truth into a manifesto of doubt? Posted in General PR Stuff.

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Communicating value in service-oriented businesses, Part 3: Convincing your clients to pay higher prices – Laura McPhail

https://wecanblogitout.wordpress.com/2013/03/17/communicating-value-in-service-oriented-businesses-part-3-convincing-your-clients-to-pay-higher-prices

Communicating value in service-oriented businesses, Part 3: Convincing your clients to pay higher prices. March 17, 2013. Ok, here we are, finally in the promised land of the last installment of this case study series. Here are the important points from Part 2:. Perception of value is usually very subjective. Or are they looking for psychological benefits such as comfort, status, appearance, pleasure, or personal fulfillment? Now, I’m going to discuss a bit of persuasive theory, but don’t shu...Many time...

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Communicating value in service-oriented businesses, Part 2: Reframing value for maximum profits – Laura McPhail

https://wecanblogitout.wordpress.com/2013/03/16/communicating-value-in-service-oriented-businesses-part-2-reducing-uncertainty-for-maximum-profits

Communicating value in service-oriented businesses, Part 2: Reframing value for maximum profits. March 16, 2013. March 16, 2013. Ok, let’s recap:. Why should someone hire. 2) Discover everything you can about target markets and prospective clients and make sure the services you offer measure up to. Needs; and 3) Consider your business’s brand, image, and business model to make sure your prices “fit.”. Value is not just a single element (price); it encompasses a range of attributes of your goods and servi...

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More than just a box – Laura McPhail

https://wecanblogitout.wordpress.com/2013/08/17/more-than-just-a-box

More than just a box. August 17, 2013. I’ve gotten on the Mad Men train and have been powering through the reruns to get caught up. Despite Don Draper’s condescension of public relations in comparison to his chosen profession of advertising, I’ve developed a true love for this show, its complicated layers, well-written characters and plot arcs (check it out! To see proposed plans for a Happy Meal box that promotes childhood literacy. Goofy campaign, or genius marketing strategy? Leave a Reply Cancel reply.

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Goofy campaign, or genius marketing strategy? – Laura McPhail

https://wecanblogitout.wordpress.com/2014/03/23/goofy-campaign

Goofy campaign, or genius marketing strategy? March 23, 2014. March 29, 2014. Little Johnny and the crabs needed my help! Then Little Johnny stopped me in mid-fantasy of starting my own blue crab shelter and preserve when he got to the end of his call to action and hit the campaign’s tagline: “. No crab should die suffocating in oxygen depleted water. It should be steamed and eaten with Old Bay and melted butter.”. Well, in short, yes they did. I decided this was definitely fodder for a blog post. The ca...

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sdmcphail.com

Libraries | S.D. McPhail

https://sdmcphail.com/libraries

Interesting stuff about writing, movies, books, and other things. Skip to primary content. Is it just me…. Support Your Local Library! Your local library is one of the most important resources in your community. Why? Is there anything more economical than using the free resources at the library? At no cost to you. Gratis. But do you know of all the resources available to you? Free wireless Internet connectivity without the distractions of a coffee house. Free computer access if you don’t bring ...You can...

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March 11, 2012. Search Engine Optimization (SEO) and Keywords. We’ve reached an important milestone in the creation of our new blog. We’re ready to give it a name! It’s true that if you write a great blog, people will come… eventually. If you pick a great name, woven with carefully chosen keywords, people will come faster! Google offers a great keyword tool which is absolutely free. If you’d like to learn more about it, please “ click here. 8221; This program has extensive keyword support as well. It’s t...

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wecanblogitout.wordpress.com

Laura McPhail

How Do You Spark Your Own Creativity? May 5, 2016. Do you ever get stuck, creatively speaking? Ever find yourself frustrated when the words just aren’t flowing the way you want, or not flowing at all? You are not alone. It’s part of the creative pr. Source: How Do You Spark Your Own Creativity? Goofy campaign, or genius marketing strategy? March 23, 2014. March 29, 2014. Little Johnny and the crabs needed my help! Well, in short, yes they did. I decided this was definitely fodder for a blog post. I no lo...

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