misfitrad.io
American Copywriter: A show on misfitrad.io, home of your new favorite podcasts.
http://www.misfitrad.io/americancopywriter
Pitch a Show Idea. This Is Actually Happening. Why Do We Do This? STAY UP TO DATE! If you love our shows and want to go deeper behind the scenes with your favorite hosts, sign up for our mailing list. We swear on our [something something] we won’t spam you. American Copywriter is about how to find zen in advertising and learn to value your creativity for its own sake. We also talk about the really important things in life like pop culture and Star Wars. Discuss this show on the misfitrad.io Forums! A cla...
shsuptake.com
Posts by Bart Wilcox | SHS Uptake
http://shsuptake.com/author/bart
Forecasting next 10: managing the marketing mix for aviation and aerospace. November 27, 2013. SHS Associate Creative Director. 3-D printing: flying beyond the cool factor. August 27, 2013. SHS Associate Creative Director. Drones will get a marketing makeover who will do it? June 12, 2013. SHS Associate Creative Director. With Trace Hughes, SHS copywriting intern One person’s unmanned aerial vehicle (UAV) is another person’s drone. More attention hardly needed to be drawn to the pilotless craft, much...
shsuptake.com
Forecasting next 10: managing the marketing mix for aviation and aerospace | SHS Uptake
http://shsuptake.com/2013/11/the-next-10-managing-the-marketing-mix-for-aviation-and-aerospace
Forecasting next 10: managing the marketing mix for aviation and aerospace. November 27, 2013. SHS Associate Creative Director. Predictions can be more than wishful thinking. A couple of dozen bizav company heads offer an overall optimistic prediction of the industry in a Business Jet Traveler online. So, isn’t marketing, then, just figuring out a clever way to repackage what’s already been out there? No, it’s not. Not if we remember what marketing’s made of. Price is generally a workaround, where the co...
shsuptake.com
branding Archives | SHS Uptake
http://shsuptake.com/tag/branding
NASA’s next mission should be brand exploration. May 23, 2013. SHS Group Director - Brand Management. If there’s a lack of clarity with the NASA brand today it’s largely because NASA needs to polish the lens and refocus. Right now it’s more a marketing mission than an extraterrestrial one. And it can and should be undertaken. Here’s a good start. Stay in the Loop. Tell us which industry you land in, subscribe to our emails and you won't miss a single UpTake post. Please enter your type of business *.
shsuptake.com
NASA’s next mission should be brand exploration | SHS Uptake
http://shsuptake.com/2013/05/nasas-next-mission-should-be-brand-exploration
NASA’s next mission should be brand exploration. May 23, 2013. SHS Group Director - Brand Management. Who wants to go to Mars? If there’s a lack of clarity with the NASA brand today it’s largely because NASA needs to polish the lens and refocus. Right now it’s more a marketing mission than an extraterrestrial one. And it can and should be undertaken. Here’s a good start. Or was the goal now to explore and mine large asteroids? The question’s already been asked. So, here’s an obvious place for NASA to...
jaynalm.blogspot.com
Timberland: April 2006
http://jaynalm.blogspot.com/2006_04_01_archive.html
How can any deny themselves the pleasure of my company? It's beyond me. Zora Neale Hurston. I am one of the four new sheep haters! No, I don't hate the people of God, but I will be the copy writing intern at Sullivan Higdon and Sink for the summer! For those who are unaware, SHS is an advertising agency based in Wichita, Kan., which specializes in Borderless Branding and is basically incredible. Basically. Check them out at www.wehatesheep.com. Posted by jaynalm @ 7:36 AM. I like red. a lot.
adoutsider.blogspot.com
Advertising insider with an outsider viewpoint.: December 2007
http://adoutsider.blogspot.com/2007_12_01_archive.html
Advertising insider with an outsider viewpoint. Thoughts on advertising from a marketing professional with an audience-driven viewpoint. Who is the target audience of the evening news? At the UBS Global Media and Communications Conference Les Moonves, president-CEO of CBS Corp., voiced quite the concern when he remarked, "I am concerned that average watcher of the evening news is 61.". If I were Les, I would be concerned, too. Why are younger people not watching the evening news? Not exactly the right co...
adoutsider.blogspot.com
Advertising insider with an outsider viewpoint.: Parenting Mags and Mad Men: Connecting Via Media
http://adoutsider.blogspot.com/2008/10/parenting-mags-and-mad-men-connecting.html
Advertising insider with an outsider viewpoint. Thoughts on advertising from a marketing professional with an audience-driven viewpoint. Parenting Mags and Mad Men: Connecting Via Media. Research care of Parenting Magazine notes some interesting findings. 76% of moms feel that parenting magazines have less information of interest to them once their children start school. Once a mother experience’s that level of interactivity, the stale articles in parenting magazines fall flat. Offers viewers of the show...
adoutsider.blogspot.com
Advertising insider with an outsider viewpoint.: February 2009
http://adoutsider.blogspot.com/2009_02_01_archive.html
Advertising insider with an outsider viewpoint. Thoughts on advertising from a marketing professional with an audience-driven viewpoint. Change the World One Pair at a Time. Inspired by Todd Blog’s Weekend World Change. Where he highlights an easy way to make a difference in somebody’s life, and then encourages his readers to do the same, I thought I would post about my shoes. Makes sense, right? Let me clear this up. I wanted to share my passion for the company TOMS. Their mantra is One for One. Seemed ...
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