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Tom Gendron | Tom Gendron
https://tomgendron.wordpress.com/author/trgendron
Technica for data management, Linux and other things. Skip to primary content. Skip to secondary content. Author Archives: Tom Gendron. Setting up Postgres Streaming Replication. January 6, 2015. Lately I have been working with PostgreSQL and have done some work with streaming replication. This blog entry will be a minimal example of how to set it up using PostgresSQL 9.3. 1 Configure the Master for Replication. 12 Modify the master’s pg hba.conf file to allow for replication connections. Appending a lin...
strategicmessaging.com
How to start a presentation | Strategic Messaging
http://www.strategicmessaging.com/how-to-start-a-presentation/2014/10/30
October 30, 2014. How to start a presentation. I see many slide decks, a large fraction of which are screwed up right at the beginning. Here are some thoughts on doing better. This post goes together with others that relate to presentations or press releases, including:. Presentations for small audiences. Short lists of concise claims. Faith, hope and clarity. In the first post linked above, I wrote:. Whatever seems necessary to introduce and identify you. The big business problem/need you’re helping with.
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Public and analyst relations: An example of epic fail | Strategic Messaging
http://www.strategicmessaging.com/public-and-analyst-relations-an-example-of-epic-fail/2011/03/22
March 22, 2011. Public and analyst relations: An example of epic fail. I post from time to time about stupid PR tricks. But last night I had an experience that was a whole different level of appalling, for reasons of ethics and general incompetence alike. Within hours, the vendor’s CEO had emailed me that the offending PR person would be terminated this morning.*. By the way, that means an intriguing New England startup needs a new PR firm. By tomorrow it should be obvious who I mean. 8230; there are qui...
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Quotees should be briefed before quoters | Strategic Messaging
http://www.strategicmessaging.com/quotees-should-be-briefed-before-quoters/2011/04/13
April 13, 2011. Quotees should be briefed before quoters. I just blogged about a company pre-launch. Because the news wasn’t actually embargoed (their website was up) and the press was asking me for comment. Those details are unusual, but I’d guess that the majority of quotes I give to the press are about news I haven’t been briefed on. Brief the people who will be called for quotes. You brief the press,. And therefore …. 8230; know who the press is likely to ask for quotes. Subscribe to our complete feed.
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Presentations for small audiences | Strategic Messaging
http://www.strategicmessaging.com/presentations-for-small-audiences/2014/08/24
August 24, 2014. Presentations for small audiences. My dislike of slide presentations is vehement and long-standing. Even so, my consulting duties often lead me to critique vendors’ slide decks, hoping to make them a little more tolerable. Most of the precepts I rely on in these exercises can be encapsulated in “C” words:. All messaging needs to be Clear, Compelling, and Credible. Credibility depends upon, among other factors, Consistency. All collateral should be Cleanly Copy-edited. 8230; pick and choo...
strategicmessaging.com
Should you start a tech company? | Strategic Messaging
http://www.strategicmessaging.com/should-you-start-a-tech-company/2015/04/24
April 24, 2015. Should you start a tech company? I occasionally get very hands-on in accelerating a raw start-up. Typically this is when an engineer comes to me with an unquestionably clever idea and asks me — sometimes in very broken English. 8212; whether and how he can get rich from it. So let’s collect some thoughts on the subject. A start-up product idea needs to satisfy multiple criteria. Awkwardly, they’re rather contradictory to each other. 8230; but which much larger potential competitors cannot.
strategicmessaging.com
Many levels of influencer — long tails, tall tales | Strategic Messaging
http://www.strategicmessaging.com/influencers-long-tail-watts-godin/2008/02/02
February 2, 2008. Many levels of influencer — long tails, tall tales. Is getting a lot of attention for attacking the notion that markets can be divided into influencers and influencees. The influential. Seth Godin argues the market wants to gather into “ tribes. 8221; of people who, no doubt, influence each other. On the other hand, he also argues for a more classical, top-down, influence-the-influencers. Approach as well. Guy Kawasaki buys into an extreme form. Of the Watts argument. But the same peopl...
strategicmessaging.com
Extending the layered messaging model | Strategic Messaging
http://www.strategicmessaging.com/extending-the-layered-messaging-model/2011/06/13
June 13, 2011. Extending the layered messaging model. Some time ago, I introduced the layered messaging model for enterprise IT marketing. To address the challenge:. Two things matter about marketing messages:. Do people believe you? It’s easy to meet one or the other of those criteria. What’s tricky is satisfying both at once. My essential recommendation was:. 8230; the two fundamental templates of layered technology marketing:. Enterprise IT product (proof-today messaging stack). Since then, consulting.
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Messaging and sales qualification | Strategic Messaging
http://www.strategicmessaging.com/messaging-sales-qualification-duality/2015/02/12
February 12, 2015. Messaging and sales qualification. Much of my consulting. Revolves around messaging, and in particular the need to have multiple specific messages for multiple audiences. Increasingly often, I find myself discussing that in terms of sales qualification, because there’s a strong duality between message crafting and qualification:. The goal of message crafting. Is to find the right message(s) for particular audiences. The goal of qualification. Recall the layered messaging model. 8221; i...
strategicmessaging.com
Marketing advice for young companies | Strategic Messaging
http://www.strategicmessaging.com/marketing-for-early-stage-tech-companies/2015/03/01
March 1, 2015. Marketing advice for young companies. Much of what I get paid for is advising. Early-stage companies, especially on messaging and marketing. So let’s try to pull some thoughts together. For early-stage companies, I’d say:. Even more than for larger companies, the essence of messaging is to achieve the contradictory goals of excitement. If one of those must be sacrificed, sacrifice excitement. It is by far the easier of the two to regain. Sales prospects (business folks). And three kinds of...
