Technology and political strategic marketing from a strategic messaging standpoint. By Curt Monash, who's long advised leading technology companies on just that.
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View this contact
MONASH INFORMATION SERVICES
CURT MONASH
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US
View this contact
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Strategic Messaging - Marketing isn't just a conversation. It's a debate! | strategicmessaging.com Reviews
https://strategicmessaging.com
Technology and political strategic marketing from a strategic messaging standpoint. By Curt Monash, who's long advised leading technology companies on just that.
strategicmessaging.com
Marketing communications | Strategic Messaging
http://www.strategicmessaging.com/online/marketing-communications
February 21, 2016. Much of this blog gives advice about how to tell a story. But that’s actually an oversimplification. In fact, you’re almost always in the situation where you want to tell multiple stories at once. The main messages of this post are:. Figure out which stories you are telling (the complete list, if you please). Make sure that you’re telling each of them well. Reasons the multiple-stories situation is so common include:. Products are, unavoidably, positioned along many attributes each.
The marketing of productivity | Strategic Messaging
http://www.strategicmessaging.com/the-marketing-of-productivity/2015/07/21
July 21, 2015. The marketing of productivity. Most software technology benefits boil down to either:. We help people be more effective. (Productivity). We help computers run faster. (Performance). We help people be more effective at making computers run faster. Performance via productivity, or vice-versa). My views on the marketing of productivity benefits are similar to what I wrote about the marketing of performance. There are three kinds of benefits performance can offer:. 8230; but of course it wasn&...
Know your audience: An influencer outreach horror story | Strategic Messaging
http://www.strategicmessaging.com/know-your-audience-or-fail-at-influencer-outreach/2008/03/06
March 6, 2008. Despite that investment of time in meeting with me, they’d obviously done little or nothing to prepare. So here are some quick tips on meetings — especially first meetings — with people who write about you:. Get a sense of what they write. That gives you a much better chance of communicating effectively with them. E.g., if they usually write in a very technical vein, plan to let your CTO get more than the occasional word in edgewise. Don’t ambush them. In particular, always. Time to time I...
Judging opportunities | Strategic Messaging
http://www.strategicmessaging.com/judging-opportunities/2014/07/09
July 9, 2014. This is the first of a not-very-organized series of posts on two related subjects:. What are the keys to success? Which efforts are (how) likely to be (how) successful? Most of my posts can be said to touch on those areas, especially the latter one. But in this series I’ll try to be more direct about it. Useful background may be found in:. Perhaps my best-received post ever. Many companies and individuals tell me they have profited from working through it. While this story is clearest in th...
Rules for names | Strategic Messaging
http://www.strategicmessaging.com/rules-for-names/2013/11/03
November 3, 2013. A common subject of my consulting. Is naming, and specifically naming the category of product or technology something goes in. Clients are well aware that no market categorization is ever precise. Still, words must be chosen, collateral must be prepared, and talks must be given to rapturous* audiences. Here are some of my go-to techniques. 1 My most precise tip starts from a classic naming dilemma:. 8230; but if we say it fits in an old category, then how do we differentiate it? Platfor...
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Monash Research highlights : The Monash Report
http://www.monashreport.com/category/highlights
Webcasts, white papers, blog highlights, and the like. December 14, 2009. Our services for technology vendors. Provides what we hope is great advice, to technology vendors, users, and investors alike. Working with organizations who want more insight and interaction than is available in our free blogs, we consult. On a broad range of subjects marketing and technology, strategy and tactics, large companies and small ones, all across a variety of industry sectors. Price is $10,000/year. Is for more typical ...
Updating my standards and disclosures : The Monash Report
http://www.monashreport.com/2008/06/02/updating-my-standards-and-disclosures
June 2, 2008. Updating my standards and disclosures. In early 2006, I wrote a pair of posts in which I discussed my general standards for analytic credibility. And disclosed some of my own relationships and biases. I have nothing to add to the generalities, but maybe it’s time to update some specifics. That wasn’t always the case. For example, In other years my biggest customers have been Oracle (several times), SAP, Computer Associates, Microsoft (I think if not so, then close to it), and AOL. I do spot...
Software as a Service (SaaS) | DBMS 2 : DataBase Management System Services
http://www.dbms2.com/category/software-as-a-service-database-saas
Software as a Service (SaaS). Analysis of software-as-a-service offerings with a database or analytic focus, or data connectivity tools focused on SaaS. Related subjects include:. Strategic issues in SaaS. August 21, 2016. More about Databricks and Spark. Databricks CEO Ali Ghodsi checked in because he disagreed with part of my recent post about Databricks. Ali’s take on Databricks’ position in the Spark world includes:. A large majority of Databricks customers have machine learning use cases. Software a...
Why you would want an appliance — and when you wouldn’t | DBMS 2 : DataBase Management System Services
http://www.dbms2.com/2011/06/02/why-you-would-want-an-appliance-and-when-you-wouldnt
June 2, 2011. Why you would want an appliance — and when you wouldn’t. Data warehouse appliances are booming. But Hadoop appliances are a non-starter. Data warehouse and other data management appliances are on the upswing. Oracle is pushing Exadata. Teradata* is going strong, and also recently bought Aster Data. IBM bought Netezza. Greenplum and Vertica were bought by EMC and HP respectively. All those moves are favorable for appliances. Pulled back from appliance sales, Clustrix. Doesn’t seem to b...
Companies and products : The Monash Report
http://www.monashreport.com/category/vendors
September 3, 2009. OpenOffice vs. Microsoft Word for WordPress blogging — a 65:1 ratio in cruft. I prepare most of my blog posts in OpenOffice. Most of the rest I write directly online in WordPress. I almost never use Microsoft Word. The reason, simply put, is cruft. When I copy a post from OpenOffice to WordPress, I invariably get a line at the top that looks like. 8211; @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –. By way of contrast, in a recent post. June 2, 2008. That was...
Notes on document-oriented NoSQL | DBMS 2 : DataBase Management System Services
http://www.dbms2.com/2011/02/07/notes-on-document-oriented-nosql
February 7, 2011. Notes on document-oriented NoSQL. When people talk about document-oriented NoSQL. Or some similar term, they usually mean something like:. Database management that uses a JSON model and gives you reasonably robust access to individual field values inside a JSON (JavaScript Object Notation) object. Or, if they really mean,. The essence of whatever it is that CouchDB and MongoDB have in common. Well, that’s pretty much the same thing as what I said in the first place. My favorite from the...
Monash Research: Services: White Papers
http://www.monash.com/whitepapers.html
Writes sponsored white papers under two conditions:. The subject matter is interesting, both to us and to IT organizations. The sponsor understands and agrees that the white paper will be truly independent. To be notified of future white papers, please sign up here. No hassle, no spam. The Explosion in DBMS Choice. Pervasive PSQL Summit v10 Highlights. Design Choices in MPP Data Warehousing. Index-Light MPP Data Warehousing. For large data warehouses, index-light MPP appliances are superior to convention...
Monash Research
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8211; an essential tool for software vendors! Is an executive program for IT vendors, giving practical help with your toughest challenges. Unlike conventional analyst information services, the. Is directly focused on vendor needs and concerns, especially in the areas of strategy and marketing. More information. Our Most Popular Blogs. By industry consensus, DBMS 2 is the leading blog covering database management and analytic technologies and practices. Get our full research feed!
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Strategic Mergers Group
Strategic Mergers Group (SMG) was founded to provide advice to companies looking to grow or to streamline their business through mergers, acquisitions or divestitures. As the name implies, SMG focuses on transactions and other activities that are of strategic importance to its clients. These activities have traditionally been done by Corporate Development groups in large corporations. SMG provides these services on an out-sourced basis. Technology and its Applications. Pharmaceuticals and Medical Devices.
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Strategic Mergers and Acquisitions | Bridging Buyers and Sellers
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Strategic Messaging - Marketing isn't just a conversation. It's a debate!
July 21, 2015. The marketing of productivity. Most software technology benefits boil down to either:. We help people be more effective. (Productivity). We help computers run faster. (Performance). We help people be more effective at making computers run faster. Performance via productivity, or vice-versa). My views on the marketing of productivity benefits are similar to what I wrote about the marketing of performance. May 16, 2015. Money, in forms such as:. Ordinary licenses or sales. You’re willi...
Compass Rose Communications | "The single biggest problem in communication is the illusion that it has taken place." -George Bernard Shaw
The single biggest problem in communication is the illusion that it has taken place. -George Bernard Shaw. October 10, 2013. Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Proudly powered by WordPress. Theme: Forever by Automattic.
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Metallurgical Strategy - Strategic Metallurgy
Metallurgy is a critical part of any mining venture, but its strategic role is often poorly understood. There has been a litany of projects that have failed because the metallurgy or it's execution was simply wrong. Even the biggest companies, with all their internal procedures, have fallen foul of bad decisions surrounding their metallurgy. Strategic Metallurgy has extensive hands-on experience at board level combined with a strong technical background. We can provide a comprehensive strategic review.
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